We stand for something bigger than sneakers. We champion those who are fearlessly driven by their passions. We elevate sport. We do right by people and the planet. Together, we drive meaningful change in communities around the world. We Got Now.


Attribution Period (Cookie Length)

30 Days


New Balance Affiliate Programme

Profile Overview

New Balance is a company with 110 years of history. At New Balance, the aim is to aid athletes in their pursuit of excellence, whether that means helping professional athletes set records or propelling everyday athletes to achieve a new PB.


In 1906, an English inventor in Boston, Massachusetts, set out to improve footwear performance for those on their feet all day. William J. Riley was inspired by the perfect balance exhibited by chickens in his yard. His first product, a flexible arch support, was designed with three points of support in the shape of a triangle. By mimicking a chicken’s clawed foot, these three points created greater balance and comfort. With this invention, a new company, New Balance Arch, was born. New Balance designers and engineers take inspiration from almost everywhere – from nature, to elite athletes, to simple everyday objects and activities. What hasn’t changed is our focus on improving performance. New Balance innovation continues to be about changing the footprint of running.

Publisher Requirements

We are specifically interested in working with content partners, influencers, loyalty programs, close user groups, shopping directories and cashback partners. 

No more voucher websites and CSS partners will be accepted to the program unless they are proven to be high quality / reviewed on a case-by-case basis.

Tech and CLO partners need to be reviewed on a case-by-case basis.

- Your platform needs to have at least 5.000 unique visitors per month

- If you are a content website, you need to have at least 30 published articles, of which at least 5 were published in the last 30 days

- There needs to be a logical link between your website/platform and New Balance

Program details

  • Standard commission rate: 5% existing customers, 7% new customers
  • 2% Commission for Voucher code Publishers, comparison engines, display, mobile traffic…
  • 30-day cookie period
  • Exclusive content available on request
  • Access to exclusive sneaker releases and Imagery on request
  • Live Product Feed updated daily

Many thanks
The New Balance Affiliate Team