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Attribution Period (Cookie Length)

30 Days


New Balance Affiliate Program


8% Default 

3% Vouchercode affiliates 

1% commission for vouchercode affiliates who use a non-approved vouchercode within their transaction. An approved vouchercode is a code which is displayed on the merchant page which we have given to them exclusively, Non-approved voucher codes include the onsite discount codes.  

1% commission for cashback affiliates who use any voucher code within their transaction.

Inline with industry best practice guidelines New Balance will  pay affiliate commission based on the NET sale amount from the 25th May 2017. New Balance have plans to update the tracking code to parse the NET amount however until this is complete we will amend sales manually. 

PPC Restrictions – No Brand Bidding

New Balance would like to inform its affiliates that it is restricting affiliates bidding on brand terms on all search engines. Any affiliates found to be bidding on brand terms will be removed from the program. Any commission made on these sales will not be paid by the merchant.

Affiliates are prohibited from using Brand with Generic Terms.

Please be aware that we carefully monitor paid for search on all competitive keywords and ask for your assistance in this process.

Display URLs.

You cannot operate domains which contain trademarks for the sole purpose of driving traffic from Search Engines.

It is important to note that affiliates must not use the display URL of ( including any variation of this.

Any affiliate using this display URL may be removed from the programme.

Affiliates may not use trademarks term as a subdomain in their URL e.g.

Affiliates must use their own website which can include trademarks in the sub folders of the display URL e.g.