Priority Pass is the world's largest independent program for accessing airport VIP lounges, with over 1,800 airport lounges worldwide.
We are the ultimate worldwide opportunity for travel focused partners who want to promote airport lounges.
A subscription grants access to our extensive global airport lounge network. Customers gain the opportunity to travel in peace, with excellent service, ample space, and superb comfort.
Other benefits include
- Free WithU membership, a premium fitness app (via the PriorityPass app)
- Pre-book airport lounges to avoid disappointment (via the PriorityPass app)
- Complimentary drinks and snacks, as well as selected restaurant privileges
- Entitlement to a variety of wellness packages with Be Relax Spas before a flight (via the PriorityPass app)
- Dedicated gaming areas in selected lounges via Game Space
- Pre-ordering of takeaway food and restaurant options in the US and UK, as well as pay-as-you-go options for takeaway food and drinks before a flight (via the PriorityPass app)
- Advance booking of private airport transfers (via the PriorityPass app)
- Access to over 50,000 car rental companies with bookings at preferential rates (via the PriorityPass app)
Target audience
Our target audience includes everyone who travels via an airport. However, our main focus is on those who fly more than twice a year, especially business travelers.
Commission
Our standard commission is generous. Once you join the program, you can discuss fixed-term deposit (rental) options and increasing your commission rate(s) with us. We do not pay commission on refunded subscriptions.
How to Achieve Success
- Firstly, you should have the option to advertise to people traveling through an airport.
- You should contact Sophie (details below) to discuss the key selling points of Priority Pass.
- Keep your content up to date and stay in touch with Sophie for help and support to increase your commissions.
How to Apply: The Partnership Questionnaire
To ensure we build highly profitable, zero-waste partnerships, we require all prospective affiliates to submit a business case before being approved on the network.
Please email your proposal answering the following 7 questions. Pay close attention to Question 1, as you must prove you understand our specific Ideal Customer Profiles (ICPs) listed below.
The 7 Application Questions:
1. How can you reach and persuade our target Ideal Customer Profiles (ICPs) to visit our website? (Please reference the specific ICPs for the brand you are applying for below):
Priority Pass ICPs: "Bleisure" Travellers (mixing business/leisure), Smart Families escaping terminal chaos.
2. How many unique visits do you get on average each month over a 6-month period? (We look for consistent, high-quality traffic rather than erratic spikes).
3. How many total visits do you get on average over a 6-month period? (This helps us understand your return-visitor rate and community loyalty).
4. Do you understand how many people that fit our specific ICP you can reach at any given time? (We don't just want your total audience size; we want to know the size of the segmented audience that actually cares about our brand).
5. What are your desired ways of working with us, and how can we help you grow your earnings from our partnership? (Tell us if you prefer CPA-only, hybrid models, exclusive codes, or content-collaboration. Tell us what assets you need from us to succeed).
6. Do you have any immediate ideas or plans right now that you believe can help to generate visits? (Provide a concrete example of a campaign, an SEO article, or a social media push you would launch in month one).
7. How do you acquire your visits and what is your business model? (Be transparent. Are you heavily reliant on Paid Search arbitrage, organic SEO, an engaged email database, or a private social media group?)
Next Steps: Send your completed business case to our Affiliate Management team. Once we verify your strategic alignment with our brand goals, we will approve your network application - elliot.myers@tama.consulting
