Samuel Johnston is UK & Irelands longest established nursery specialist since 1936. We stock over 150 premium brands and thousands of products for parents, babies, toddlers incl. prams, strollers, car seats, travel systems, toys, clothes and furniture.


Attribution Period (Cookie Length)

30 Days


Samuel Johnston Affiliate Programme

Samuel Johnston 
Samuel Johnston is UK's and Ireland's longest established specialist nursery retailer since 1936, boasting over 80 years of experience in the industry.  We have two large retail stores in Northern Ireland and a team of highly trained sales staff can offer extensive advice and expert car seat fitting at both locations.  We are very proud to have been awarded an accolade and trophy from Belfast City Council for our outstanding customer care and service, in competition with every other store in Belfast!

To offer the best selection online and offline and choice to our customers, we stock thousands of products from over 150 top nursery brands including iCandy, Out n About, Jané, Maxi Cosi, Noordi, Joie, Ickle Bubba, BabyLo, Silver Cross, Sleepyhead, Snuz, tommee tippee, Snuggle, BabyStyle, Cosatto, Britax, egg, Safety 1st, O Baby, Red Kite, Chicco and many, many others!  So whether you need a teether or a travel system, a set of furniture or a furry toy, Samuel Johnston will be happy to help!

Our online store has gone from strength to strength since its launch and we have recently moved to new premises with larger warehousing facilities to facilitate our future growth and expanded our internet team to make sure we continue to stay ahead of the game!   Our multi-currency international website means we have been able to supply customers all over the world!
Our considerable investment in technology means that we show live stock figures for all items meaning that we are completely honest and transparent at all stages so no customer ends up disappointed!

Our “Price Match Promise” means that we can ensure all customers receive not only the best service, but also the best prices!

Benefits of Joining Our Programme:

  • Data feeds updated daily
  • Standard 30 Day cookie length
  • Massive range of products available
  • Frequent new banners and graphics available
  • International (worldwide) orders welcome

Affiliate Commission Rates:
All of our Affiliates can enjoy a basic starting commission rate of up to 4% across the board.
We are very open to negotiating individual private rates for all affiliates on a one-to-one basis to suit every scenario.

What’s Special About Us?

  • Award-winning customer service
  • Unlike many of our competitors, we show actual live stock figures to all customers, to avoid cancellation and disappointment.
  • We don’t charge extra for Irish customers unlike almost all of our competitors and even offer free shipping to Ireland on most orders.
  • Highly trained specialist staff, allows us to expertly advise customers.
  • We are more than happy to receive international orders
  • We accept Credit and Debit cards, KLARNA, PayPal, Postal Orders and bankers Drafts for maximum convenience!


Contact Us
This programme is managed by FWD Ecommerce. If you would like to discuss placements of promotions, please reach out to