Samuel Johnston Ltd is Irelands longest established nursery specialist. We stock over 80 premium nursery brands and have a range of thousands of products. We have two large retail stores and supply parents around the world through our online shop.

Primary Region

United Kingdom


Samuel Johnston Affiliate Programme

Samuel Johnston Ltd
Samuel Johnston Ltd. is Irelands longest established specialist nursery retailer, boasting over 80 years of experience in the industry.  We have two large retail stores in Northern Ireland and a team of highly trained sales staff can offer extensive advice and expert car seat fitting at both locations.   We are very proud to have been awarded an accolade and trophy from Belfast City Council for our outstanding customer care and service, in competition with every other store in Belfast!

To offer the best selection and choice to our customers, we stock thousands of products from over 80 top nursery brands including Jané, Maxi Cosi, Silver Cross, BabyStyle, Cosatto, Britax, Safety 1st, O Baby, Red Kite, Chicco and many, many others!  So whether you need a teether or a travel system, a set of furniture or a furry toy, Samuel Johnston Ltd will be happy to hep!

Our online store has gone from strength to strength since its launch and we have recently moved to new premises with larger warehousing facilities to facilitate our future growth and expanded our internet team to make sure we continue to stay ahead of the game!   Our multi-currency international website means we have been able to supply customers all over the world!
Our considerable investment in technology means that we show live stock figures for all items meaning that we are completely honest and transparent at all stages so no customer ends up disappointed!

Our “Price Match Promise” means that we can ensure all customers receive not only the best service, but also the best prices!

Benefits of Joining Our Programme:

  • We offer all our commissions on the VAT INCLUSIVE price
  • Data feeds updated daily
  • Standard 30 Day cookie length
  • Massive range of products available
  • Frequent new banners and graphics available
  • International (worldwide) orders welcome

Affiliate Commission Rates:
All of our Affiliates can enjoy a basic starting commission rate of 4% across the board.
We are very open to negotiating individual private rates for all affiliates on a one-to-one basis to suit every scenario.

Our commission is paid INCLUSIVE of VAT but not on delivery charges.

What’s Special About Us?

  • Award winning customer service
  • Unlike many of our competitors we show actual live stock figures to all customers, to avoid cancelation and disappointment.
  • We don’t charge extra for Irish customers unlike almost all of our competitors and even offer free shipping to Ireland on most orders.
  • Highly trained specialist staff, allows us to expertly advise customers.
  • We are more than happy to receive international orders
  • We accept Credit and Debit cards, PayPal, Postal Orders and bankers Drafts for maximum convenience!