Samuel Johnston is UK & Irelands longest established nursery specialist since 1936. We stock over 150 premium brands and thousands of products for parents, babies & toddlers incl. prams, strollers, car seats, travel systems, toys, clothes and furniture.

Primary Region

United Kingdom


Attribution Period (Cookie Length)

30 Days



Samuel Johnston is committed to strong working relationships between affiliates and an affiliate network that is beneficial to all parties. However, in order to protect the brand and to prevent unnecessary marketing costs the following terms apply to affiliates and potential affiliates looking to work with us:


Discount & Voucher

  • Please note while we are happy to work with voucher code sites and affiliates we must insist that no affiliates use any Facebook or email marketing discount codes under any circumstances.  We are assessing the marketing potential of these discount codes and we will decline any commissions on sales from affiliates who issue this code.
  • Repeat customer orders under the Loyalty Scheme will not qualify for commission payments.


  • Affiliates are requested not to bid on brand name terms or ANY derivation or misspelling
  • Affiliates are not permitted to link directly to the merchant's domain
  • Affiliates are also requested not to use the destination URL in any PPC activity
  • Affiliates are not allowed to bid on terms that contain links to our direct competitor's brands
  • Affiliates are requested to negative match keywords for all brand name terms and ANY derivation or misspelling


KEYWORDS FORBIDDEN (and any derivation or misspelling of each)

  • samueljohnston
  • samuel johnston
  • samuel johnston voucher
  • samuel johnston discount
  • samuel johnston printable voucher
  • samuel johnston code


Use of Product Feed  

  • The product feed available is for use on your own websites, and not for use on free 3rd party shopping/price comparison sites such as Google Shopping (to include UK and worldwide, multi-language), Kelkoo, Ciao, The Find, PayPal Shopping and any other sites where the client has their own direct activity. Independent price comparison sites and shopping portal affiliates are permitted.
  • Affiliates are not permitted to use brand name terms or ANY derivation or misspelling within site or page URL's
  • Affiliates are not permitted to use brand name terms or ANY derivation or misspelling in site or page Meta Tags


Email policy   

  • You are not permitted to send any unsolicited email ("spam") under this affiliate programme
  • Affiliates are not permitted to use brand name terms or ANY derivation or misspelling within site or page URL's
  • Email Affiliates are not permitted to have links relating to discounts or vouchers if we have no discounts or vouchers uploaded and active on Affiliate Window


Purchasing of domain names   

  • Affiliates cannot use any domain names that include the Samuel Johnston brand or ANY derivation or misspelling

Please note that this list is not exhaustive and Samuel Johnston reserves full rights to disapprove, terminate, block or change any affiliate account relationships subject to the sole discretion of administration staff.