Key is a leading national retirement specialist, offering our customers an expert service on a range of financial services to people in or approaching retirement.


Attribution Period (Cookie Length)

7 Days

Key Affiliate Programme

Do you have an audience of 55+? Do you own a finance or retirement site? We want you to join us!

Who are Key Retirement?

Key Retirement is the UK's number one broker specialising in expert equity release advice. We welcome all applications from prospective affiliate partners, and can help you offer equity release as an option for your customers.

What is our target audience?

We predominantly target over 55’s as these are the people who qualify for our core products; equity release and pension annuities.  However, our Will writing and LPAs are open to any age.

We would be particularly keen to hear from affiliates with finance and retirement sites.

What do we offer affiliates?

A great commission of £15 per confirmed lead, plus fantastic monthly incentives to top up your commission.

How do our affiliates earn money?

Simply drive traffic to website, where customers have the opportunity to use any of our FREE tools including:

  • Equity release calculator to find out how much equity they could release from their home.
  • A range of guides, call back request forms and enquiry forms

For every person that fills in any of our forms for equity release and gives us valid details you’ll get paid!

Get in touch!

If you have any questions about becoming an affiliate of Key Retirement please do not hesitate to contact us by emailing, or calling us direct on 01772 508560.