Key is a leading national retirement specialist, offering our customers an expert service on a range of financial services to people in or approaching retirement.


Attribution Period (Cookie Length)

7 Days

All commissions offered are based on valid leads from the UK mainland. Valid leads are:

  • Not duplicates
  • Not hoax enquiries
  • Not incorrect details


Affiliates are required to refrain from registering or bidding on our key search terms and brand terms, or misspellings of, on all search engine or like services. These terms include, but are not limited to:

  • "key"
  • "keyrs"
  • "key rs"
  • "key retirement solutions"
  • "key retirement"
  • "key solutions"
  • "key advice"
  • "key equity release"

For full details, please see our PPC policy.

Bidding on generic product related terms (excluding the above) is allowed.

Affiliates are asked to include the above terms as negative keywords in all of their search engine marketing campaigns.


Affiliates are asked not to register domains which are similar or misspellings of Key Retirement Solutions' brand. Any activity of this kind on the campaign will result in commissions being declined.

Affiliates may not put the Key Retirement Solutions website into frames or use masked URLs.


All publishers must be approved by Key Retirement Solutions prior to any activity commencing. Key Retirement Solutions reserves the right to decline any application to join their affiliate programme

If your application has been declined, but you wish to promote via a different website other than your primary website feel free to get in touch and we will certainly reconsider your application.
Please email


Affiliates may not alter any of the creative or text links available through the Affiliate Window interface.

Affiliates are also requested not to hardcode banners into their sites, so updates made to those available through Affiliate Window may take immediate effect.

All creative used to promote Key Retirement that is not provided through the Affiliate Window interface (e.g. email creative) must be signed off by Key Retirement before going live

In applying for the Key Retirement Solutions programme you are agreeing to the above terms and conditions.

Anyone found infringing on these terms will be immediately warned and may have commissions reversed. We reserve the right to withhold commission during this time. Reactivation of your account will be decided on a case by case basis.

If you need to contact us with any queries regarding these terms and conditions please feel free to email