Boux Avenue is a luxurious new lingerie destination from Theo Paphitis. A luxury brand at affordable prices, Boux Avenue combines romance with design flair and enviable attention to detail. Based in the UK but now distributing worldwide!


Attribution Period (Cookie Length)

60 Days


Boux Avenue UK Affiliate Programme

Join the Boux Avenue Affiliate Programme today!

Designed for women by women in London, UK, our mission is to empower every customer and give them the confidence to be themselves. At Boux Avenue, we're obsessed with fit and designing unique and innovative collections.

The Brand
A brand for women 
We care about the the things which resonate the most with women today
Women’s health
Personal self esteem
Positivity around image and body shape
Style, Fashion & Image
We see ourselves as a celebration of 21st century femininity and sexuality

Who We Serve
Our core audiences are women 
We talk to women
We never objectify women 
But more so are inspired by spirit, energy and approach to life
Add a bit of bite

Our Character
Our personality is infectious, 
Our attitude unstoppable,
We celebrate your force,

Our Product
We are a design led brand
Our products designed for women by women in London
The products we make are completely unique and instantly recognisable
As well as being innovative and made to the highest standards
We lead the industry in fit and quality
We express our personality with a love of colour and flair for fashion
Sometimes we dress up and then we are striking and unmissable 
Sometimes we chill out and then we are effortless and supportive
We are a community and we are there for each other

Our Business
We are inclusive and you are always welcome 
Our brand is Socially Driven 
Our brand is Community Validated
Our brand is Digital Native
Our brand is Aspirational

To be the 'go to' lingerie & apparel brand; known for our inclusivity, ethical values and unique product that has been designed to excite, support and empower.

Commission Structure:

  • Base rate commission - 5%
  • Sale products/voucher code sales - 2%
  • Commission will be paid on net basket value, excluding VAT and P&P.
  • De-duplication applies

We offer increased rates/removed de-duplication where demonstrable ROI and incrementality can be proven. Contact our Affiliate Manager Astou for more information.

Benefits of the programme:

  • 60 day cookie
  • High AOV of £50
  • Product Feed
  • Bespoke banners on request
  • Regular communications from a dedicated account manager

Affiliate Requirements:

Our programme is focused on long-term success and we look forward to establishing productive relationships with like-minded affiliates.

To join the Boux Avenue affiliate programme, your website will be aesthetically pleasing and will promote the brand appropriately.

Affiliates are not permitted to promote affiliate links on any sites or pages maintained or owned by Boux Avenue unless there is a specific agreement in place. This includes the Boux Avenue Facebook page.

PPC Policy:

We request that affiliates do not bid on the trademark ‘Boux Avenue, 'Boux Ave', or any other variations or misspellings of the name. We also request that affiliates do not use the URL ‘'. Direct linking is not allowed. Publishers found promoting the program in this way, particularly if they are using the display URL and/or bidding on Boux Avenue brand terms, risk being removed from the program and having commissions reversed.


The Boux Avenue Affiliate Team


Astou Yao