CPA varies by Publisher type and Customer type, please see below:
| Publisher Type | New Customer CPA* | Existing Customer CPA* |
| Cashback | 5% | 3% |
| Voucher/Discount | 5% | 2% |
| Browser Extension | 2% | 2% |
| UGC & Communities | 2% | 2% |
| Loyalty | 5% | 5% |
| Content | 10% | 5% |
| Subnetworks | 5% | 2% |
| Shopping Directory | 10% | 5% |
| Influencer | 1% | 1% |
*Exclusions to the above are as follows:
- 0% Gift Cards
- 0% Voucher Code Sales with Vouchers not provided through Awin or directly by the Cult Beauty affiliate team.
- 1% Electricals/Technology (e.g. ghd, Foreo, FaceGym, Dr Dennis etc)
- 1% Selected Brands & Product SKUs (e.g. The Ordinary)
- 2% Voucher Code Rate For Cashback
