Never Fully Dressed, the brand recognised Globally for it’s strong social presence, versatile dressing and chic wardrobe staples.With charity at the heart of the business NFD works with relatable causes which connects with both their staff and community.


Attribution Period (Cookie Length)

14 Days


Never Fully Dressed Affiliate Programme Details

Commission - 7% on non-voucher sales, 3.5% on voucher code sales

Cookie - 30 days

Product Feed - Yes, regularly updated

VAT, delivery charges, gift cards and Pre-Loved do not qualify for commission.

PPC Policy - Bidding on brand terms is not allowed - including varients, domain names and misspelings (unless approval given). Any affiliates found breaching these terms will have sales rejected and potentially suspended from the programme. 

Discount Code Policy - Only discount codes autorised by Optimus Performance Marketing or AWIN are permitted. Never Fully Dressed reserve the right to reject commissions and suspend from the programme if found to be displaying and making sales using un-authorised codes.