Never Fully Dressed is more than just a fashion brand. We’re a female-founded community that celebrates and empowers everybody. We develop all fabrics, design all prints, and are very proud of the integrity of our design process. We began by making small runs of styles on an inherited sewing machine (Lucy is third-generation machinist in the garment industry in East London) and selling them at the creative markets of London; Portobello Road and Spitalfields. We grew with our community, and now offer all of our ranges in sizes UK 6-28, US 2-24 available globally and stocked in our flagship London and New York stores. We want you to feel heard, through our honesty and openness, and represented through diverse models and inclusive sizing.
We are passionate about feel dressing, believing that clothing should uplift, empower and be worn with joy. We design through the lens of multi-wear versatility and longevity…whether it’s our iconic wrap skirt being styled six different ways, or a dress that can be turned around to make it breastfeeding-friendly. Our honest price structure signifies the quality of our product whilst maintaining its affordability.
Our customer is our influencer. Community has always been at the heart of Never Fully Dressed. We value the customer’s voice in our brand, actively encouraging discussions and organising in-person events to take inspiration from their stories and needs.
Charity has always been at the heart of what we do, and our community has enabled us to help so many others…either supporting various causes financially, with time, volunteering, or raising their voice. It is an arm of the brand that the body would not serve without.
Never Fully Dressed Affiliate Programme Details
Standard commission: 7% on non-discount code sales, 3.5% on discount code sales
Cookie duration: 14 days
Non-commissionable: VAT, delivery charges, gift cards, Pre-loved
Product Feed - Yes, regularly updated
AOV - £135 (2025)
VAT, delivery charges, gift cards and Pre-Loved do not qualify for commission.
Terms and Conditions
Bidding on our trademark terms in paid search campaigns is strictly forbidden (including variations, misspellings, and domains). All publishers must ensure that they add these terms as negative keywords.
Discount code publishers are not permitted to join the programme (including via sub-affiliate networks).
Cashback and reward site users are not permitted to use any discount codes. If a discount code is used on the order, the cashback will be cancelled.
CSS publishers must obtain permission before undertaking any activity
Sub-affiliate networks must pass publisher IDs into Awin and supply traffic reports when requested.
Any content posted on social media that contains affiliate links to Never Fully Dressed or is otherwise paid for or incentivised (including gifted products), or where an affiliate relationship is present, must include clear, prominent advertising disclosure in line with current guidelines.
Using our trademark in your website’s main domain or subdomain is strictly prohibited. Use within the URL path is permitted.
Publishers must only list affiliate-approved discount codes that are available on Awin.
