First4Lawyers are the UK’s largest multi-award-winning legal marketing collective. We specialise in Personal Injury and Medical Negligence cases and work with some of the UK's top legal firms to ensure a high quality service to our clients.


Attribution Period (Cookie Length)

14 Days


First4Lawyers Affiliate Programme

First4Lawyers Affiliate Programme

At First4Lawyers we don’t compromise on service standards. Our people are proud of our high standards and of our values of integrity and customer focus.

We are committed to:

  • Quality

We are committed to delivering excellence in everything we do. The quality of our work exceeds expectations.

  • Professionalism

We do what we say. We are knowledgeable, organised and efficient and work hard to ensure we go the extra mile for our customers.

  • Respect

We value and support our clients and our colleagues and treat everyone with dignity and respect.

  • Integrity

We work with the utmost integrity and accountability. Our stated values are reflected in our day to day behaviours. We set the standards in the industry and do not cold-call.

  • Client focus

We put the customer first. We are passionate about what we do.

  • Team work

We work as one team to deliver excellent results.


We aim to pay out on all commission payments within 14 days, usually it will be quicker.

We pay commissions on qualified leads at in the following categories:

Personal Injury

  • Medical Negligence (Clinical Negligence)
  • Accident at Work (Employers Liability)
  • Other Personal Injury

 Please note - we don't accept or pay for RTA or Stress leads.

  • Will writing
  • Lasting Power of Attorney
  • Probate

How we pay

All call and contact form enquiries will be tracked and reported via the Awin interface.

All qualified enquiries will be validated by First4Lawyers within 14 days. We will attempt to validate all enquiries as soon as possible and in many cases this may be before the max 14 day period.


What is an enquiry?

Any potential customer that visits our website or fills out our iframe enquire form and enquires about one of our services either via the contact form or through our call centre.


What is a qualified enquiry?

We often get form submissions from people asking us about non-relevant queries which will be filtered out.

An enquiry becomes qualified if:

We are able to make contact with the customer from the details provided.

The potential customer has a valid conversation with one of our advisers about their legal needs and it is a service we offer (listed above).

First4Lawyers has the right to decline commissions on any enquiries that don’t reach the status of the qualified enquiry.


Creative Assets

We have uploaded some creative to the channel, however we are happy to work with you to advise on your own creative or create additional assets for you. Due to FCA compliance and regulations all creative must be first approved by First4Lawyers before it can be used. 


Linking to First4Lawyewrs


Accident at Work:

Medical Negligence:

Claim Form:

Will writing:

Lasting Power of Attorney:


We do have some niche pages should you wish to link directly to them, please feel free to do so.