Founded in 1884, M&S has grown from a single market stall to an international, multi-channel retailer. We sell stylish, high quality, great value clothing and home products, as well as online exclusives at


Attribution Period (Cookie Length)

30 Days


Marks and Spencer UK Affiliate Programme

About us

Founded in 1884, M&S has grown from a single market stall to an international, multi-channel retailer. M&S are one of the UK’s leading retailers, selling stylish, high quality, great value clothing and home products.

We have one of the biggest online ranges for: Womenswear, Lingerie, Beauty, Menswear, Kidswear, Home & Furniture, Wine, Flowers, Food, Gifts and we are now expanding further with our branded ranges. 

Plan A

We launched Plan A in January 2007, setting out 100 commitments to achieve in 5 years. We've now introduced Plan A 2025 which consists of new, revised and existing commitments, with the ultimate goal of becoming the world's most sustainable major retailer.

Through Plan A we are working with our suppliers and employees to inspire our customers, be in touch with the communities we depend on to succeed, innovate to improve things for the better and act with integrity.

Working with M&S

Programme benefits:

  • Competitive commission rates
  • High average order values
  • Dedicated feeds to suit your needs and customers
  • Opportunity to run innovative campaigns
  • Channel Parameter – ability to see true influence in marketing mix
  • Regular offers and occasional food, flowers or wine exclusive offers and incentives
  • Dedicated AWIN Account Management team -


We have a wide range of banners and video content to suit your needs. For specific banner sizes or requests, please contact us at

Product Feed:

The M&S feed is run via Goldenfeeds. This is made available through your AWIN account as well as via the EasyFeed Platform -

Affiliates are required to fill out log in details before being provided access to the Easyfeed platform. If you have any questions regarding the M&S feed, please feel free to get in touch with the M&S Account Manager or email Goldenfeeds at

Publisher Applications

We process publisher applications on a weekly basis and aim to either accept or decline an application within 14 days of the application date, therefore if you have not received a response after 14 days of applying then please do let us know.

Incentive publishers joining the M&S programme will be placed on a 7 day cookie window.


Commission will not be paid on the following products: Made to Measure Shirts, M&S Energy, Gift Cards/Gift Vouchers, Personalised Cards, Catalogues, Gift Experiences and any M&S Bank related products (M&S Money, M&S Travel Money, M&S Travel Insurance).

M&S do not pay commission on VAT, therefore the revenue tracked within the AWIN interface will show total price minus VAT.

M&S validations are processed on a bi-weekly basis. From 12th October 2023 to 28th January 2024 an extended returns period (approx. 123 days) will run and thereafter will return to 30 days as per usual. Furthermore TQ’s that are raised 6 months after the order date will be deemed invalid and declined.

Please note:

  • For the peak period of sale commissions will be lowered to 2% for all incentive partners. 
  • Additionally for the peak period of F&F (M&S’ 20% off sparks event) all base cashback rates will be lowered to 1% for existing customers.
  • Commission will not be paid on orders where staff discount has been used

Tenancy Payments:

Affiliates must raise any queries over missing tenancies, bonuses or transactions with Awin and/or M&S within 6 months of the transaction date or start of the tenancy period. Any queries raised after this time will not be paid out.

Feedback support:

If you have any questions or suggestions about the programme we would be happy to hear from you. Please contact with your comments.

Full Programme T&Cs:

For full T&Cs please refer to the Terms tab above.

Other UK Affiliate Programmes:

M&S cards and stationary products are tracked through the M&S Personalised programme click here to join.

International Affiliate Programmes (AWIN):

Irish transactions are tracked through the M&S Ireland affiliate programme click here to join.