Wild & Free Outdoors is an Irish premium direct-to-consumer female founded outerwear brand, built around the hero product the COBE coat — the waterproof coat that always sells out. It replaces a puffer, rain mac and changing robe, into one coat that she will live in. The COBE is designed for real life: school runs, wet and cold sidelines, dog walks and everyday unpredictable weather. Wild & Free sits in that under served sweet spot between technical outerwear that doesn't look good and fashion rainwear that doesn't perform, giving women across the UK and Ireland a coat that does the job of several without compromising on style. We're DTC-first via Shopify, with a loyal, highly engaged customer community, with over 1000 5 star reviews and strong repeat-purchase and referral behaviour.
