Wild & Free Outdoors is a female-founded, mum-led waterproof outerwear brand, launched in 2023 and based in Ireland, driven by a passion for wellbeing, community and sustainable design. Everything we make follows one design principle: versatility, and buy once, buy well.
Our hero product, the COBE, retails at £170 and is a much-loved waterproof coat that replaces a puffer, rainmac and changing robe with one coat she'll live in — made using recycled materials, including a recycled sherpa lining. It sits in a genuinely underserved space between technical outerwear that doesn't look good and fashion rainwear that doesn't perform, and has built a cult following as a result: over 1,000 five-star reviews, averaging 4.9 out of 5. Beyond the product, we've built the Wild Tribe — a loved, highly engaged community of women who live in their COBEs and refer their friends.
