Welcome to the Tilly’s Letters affiliate programme.
Tilly’s Letters is a premium UK-based children’s monthly post subscription for ages 2–6, designed to create meaningful, screen-free moments for families. Each month, a personalised envelope arrives through the letterbox filled with beautifully illustrated storytelling, a creative activity, a recipe, and a small surprise, creating a calm and thoughtful experience children look forward to.
We are currently delivering across the UK, Europe, US and Canada and are focused on growing awareness and sales through carefully selected affiliate partnerships. We aim to work strategically with content creators, publishers, and communities who align with our brand and audience.
We look forward to reviewing your application and welcoming you to the programme.
There are a number of reasons why you should join the Tilly’s Letters affiliate programme:
• A unique, premium product with strong emotional appeal and clear differentiation
• High-converting offering across both subscriptions and gift bundles
• Strong gifting appeal (birthdays, Christmas, grandparents, family occasions)
• Personalised product with keepsake quality and repeat purchase behaviour
• Monthly subscription model supporting consistent performance
• Competitive commission rates (typically 20–25% on first-time purchases)
• Average order value driven by bundle purchases and gifting
• Reliable validation period for timely commission approval
• Creative assets, messaging guides, and affiliate resources available to support you
Tilly’s Letters performs particularly well across parenting, gifting, lifestyle, and screen-free content, especially when shared through storytelling, real-life use, and thoughtful recommendations.
Join us in bringing a little more creativity, connection, and letterbox magic into family life.
