Profile Picture

MoneySupermarket Insurance

ID | 12049


MoneySuperMarket is one of the UK’s leading price comparison websites. Our programme currently focuses on our Insurance & Utilities channels, paying commission when a visitor completes the user journey and clicks out to one of our partner websites.

Primary Region

United Kingdom


Attribution Period (Cookie Length)

1 Days


MoneySupermarket Insurance Affiliate Programme

About MoneySuperMarket

MoneySuperMarket gives you lots of clever ways to save a lot, by doing very little.

  • Compare and save on over 40 products.
  • We compare over 55 of the biggest insurance providers in the country.
  • Unlike some of our competitors, MoneySuperMarket is not owned by an insurance company. We're 100% independent, working only for our customers.
  • We’re on your side – that’s why we use our own money to provide cheaper prices on a range of policies, so you can save even more.

Let us take you and your money from Aarrgghh to Aaahhhhhh. 


Why Work With Us?

  • Great opportunity to partner with one of the UK's most popular price comparison websites.
  • MoneySuperMarket is a well-recognised brand in insurance.
  • Your customers will be able to take advantage of our relationship with leading insurance brands in the UK, helping them save both time and money.
  • Signing up is free of charge.
  • A broad range of products to promote.
  • Competitive commissions


Publisher pack

As you probably already know, our mission is helping households to save money by designing the channels, communications and content to provide transparent and informative products that allow our customers and users to make informed choices.

With this in mind, you'll be able to find our publisher pack in the 'documents' section of this platform, next to the profile overview. This package contains all the information you need about the products that we promote through the affiliate channel; the commission structure that we have in place by publisher type and product. You will also find further information about the tracking, the pre-approved copy and creatives that you're allowed to promote the brand on our behalf and other T&C's.


Tracking and deep-linking requirements  IMPORTANT!!!!!!

As a comparison site, we have different conversion points across a range of products on our website. Therefore, our tracking requirements are different to most advertisers on the network. This allows us to track back and match the transactions/ conversions back to a specific user and validate the payment of the commission and, track performance by affiliate separately.

You must disregard the links generated on the ‘Link Builder tool’ on Awin and use the links provided by Moneysupermarket.

We work with two different types of tracking links:

1.Generic links: We have a set of generic links for each product channel (Car insurance, Home insurance, Energy, etc.) listed below and our publisher pack. If your website is not an incentive-based website (cashback, voucher site, etc.), then you need to use these links. (Please  remember to replace !!!id!!! with your publisher ID) 

2.Bespoke links:  We create bespoke links for incentive-based affiliates. We generate bespoke source codes internally which are then appended to a tracking link. This must be generated from our side so that we can split affiliate traffic within our internal data and isolate publishers for analysis and investigative purposes. Also, with incentive-based affiliates, we must ensure that the publisher is able to pass us a unique ID. Our cashback partners append it in the clickthrough URL. We use click_reference to join a landing page visit to a confirmed sale in the sale data that we receive from our providers. This ID MUST BE UNIQUE TO THE CUSTOMER SESSION and is critical to pursuing a CPA relationship, without it non-incentive based models must be followed.

If you are an incentive-based affiliate (cashback site, voucher site, loyalty site, etc.), please don’t start promoting Moneysupermarket until we provided you with a bespoke link. Please check the instructions to get a bespoke link on the publisher pack saved in the 'documents' section of this platform.

If you are not an incentive-based affiliate (content site, blogger, etc.), please DO USE the following links for each product channel to promote the brand (Please replace !!!id!!! with your publisher ID):


Car Insurance Link!!!id!!!&


Home Insurance Link!!!id!!!&


Energy Link!!!id!!!&


Pet Insurance Link!!!id!!!&


Travel Insurance Link!!!id!!!&


We will be unable to validate clicks to partners and pay commission on transactions that are not tracked appropriately. You must use the links provided and replace !!!id!!! with your publisher ID.


Sales tracked with default rate: If there is a problem with the tracking pixel firing on the last stage of the journey, it is possible that the transaction is not matched to any commission group. If any of your transactions fall on the default rate, please contact the MSM team for further investigation and map the commission parameter to the correct group.


Commission Structure


  • CPA: We pay a percentage or fixed £ amount of commission for every application completed on MoneySuperMarket’s website or for every application completed with the use of rewards like gift cards and cashbacks.
  • From April 2021 all transactions will be validated with a CPA model for all affiliates on the network.


Our standard rates will be:

  • Car Insurance: £4.20 CPA
  • Home Insurance: £3.50 CPA
  • Pet Insurance: £3.00 CPA for Single Pet Policies & £3.8 for Multi Pet Policies
  • Travel Insurance: We pay the following CPA commission for policy purchases completed on-site (Backpack trip £1.55, Single trip £1.57, Annual trip £1.59, Existing condition backpack trip £1.50, Existing condition single trip £1.60, Existing condition annual trip £1.62)
  • Life Insurance:  Standard rates are set at £0 for life insurance. If you would like to promote Life Insurance, please get in touch with us directly. We will need to assess whether it is possible to work on a CPA basis with your site, and create a bespoke tracking link for you if so. We will setup appropriate site after the assessment.
  • Energy Single-switch: £4.01 CPA for every single switch application completed on-site
  • Energy Dual-switch: £10.01 CPA for every dual fuel switch application completed on-site

We also offer bespoke CPA rates to cashback, loyalty and voucher sites (for all product channels, except for pet insurance); as well as exclusive rates in exchange for extra exposure to any other type of affiliates. Please get in touch with us to obtain a copy of our rate card by affiliate type and/ or discuss further optimization opportunities.


Deduplication policy

  • All clicks to partner sites will be de-duplicated based on a last-click attribution model.
  • We operate a 1-day session window. Only click outs within this window will be validated.
  • MoneySuperMarket does not allow site scrapes.


Marketing Permissions

  • We do not allow any PPC bidding on the affiliate programme.
  • We do not allow any E-Mail Marketing on the affiliate programme.
  • Publishers are not authorised to advertise products that MoneySuperMarket are not actively promoting through the affiliate channel. The product channels that we currently promote through the affiliate channel and that our publishers are authorised to promote are Car Insurance, Home Insurance, Energy, Pet Insurance and Life Insurance. (The affiliate activity for travel insurance has been paused until further notice). MoneySuperMarket reserves the right to decline commissions on transactions when the promotion of other products has been done. 
  • We do not allow promotion through Facebook or social media platforms on the affiliate programme
  • Ensure the brand name is always represented as “MoneySuperMarket” (capital M_S_M).
  • Cashback and loyalty sites are permitted, but these partnerships require a bespoke tracking implementation, if you have an enquiry about this, please send us an email to


Domain Restrictions

Affiliates are not permitted to register and promote MoneySuperMarket through domains containing brand terms or misspellings.


Savings claims (Approved Copy)

Car insurance

Save up to £235 on your car insurance*​
*51% of consumers could save up to £253.93. Consumer Intelligence, March 2021.​
Landing page:


Home Insurance

Save up to 46% on your home insurance*​
*51% of consumers could save up to 46.27% on their annual buildings and contents insurance. Consumer Intelligence, March 2021.​
Landing page:


Pet insurance

Save up to 66% on your pet insurance*​
*51% of consumers could save up to 66.66% on a lifetime Pet Insurance Policy. Consumer Intelligence, March 2021.
Landing page:


Travel insurance (single)

Cover from just £5.11*​

*Based on an individual aged 30 taking single trip cover for 3 days to France. Cover starts on 7 July 2021 and ends on 10 July 2021.

Landing page:


Travel insurance (annual multi-trip)

Cover from just £11.45*​

†Annual cover from £11.45 based on an individual aged 30 with no pre-existing conditions taking annual cover for travel in Europe. Cover starts on 7 July 2021 and ends after 12 months. Price correct as of 26th April 2021.

Landing page:

(NB Travel Insurance is not a product we are currently promoting due to recent events)


Savings updates (Approved copy) compliance policy

  • The ‘Savings Claims’ should not be listed as ‘offers’ but ‘Savings Claims’. This copy is to inform the users about the savings that they could obtain completing a quote or application through MoneSuperMarket.
  • We update these claims every three to four months, so please update the copy accordingly and stay alert of any communication update sent by email and affiliate programme profile. 
  • Please ensure that all substantiations are always visible to the user. 
  • Please do not alter the copy or landing pages.
  • Cashback, loyalty and affiliates on ‘testing phase’ require a bespoke deep-link. Any other affiliate will be able to create the deep-link using the deep link tool in the Awin platform. (Please see tracking and deep-link instructions above for more details)
  • If an affiliate is found in breach of any of the policies stated, this will result in immediate suspension pending further investigation. MoneySuperMarket reserves the right to decline commissions on transactions when any unauthorised activity is committed.


General compliance policy

  • We have a variety of assets and copy available within the UI and upon request. Please do not alter any of the creatives, copy and links available through the AWIN UI. Please, can affiliates ensure that all substantiations are visible to the user at all times. Affiliates are also requested not to hardcode banners into their sites, so that any creative updates take immediate effect. All creative updates should be in place on affiliate sites within 48 hours of the original notification.
  • If an affiliate is found in breach of any of the policices stated this will result in immediate suspension pending further investigation. MoneySuperMarket reserves the right to decline commissions on transactions when any unauthorised activity is committed.


If you have an enquiry about our compliance policies or how to develop a partnership with us, please send us an email to

If you have an enquiry about the Awin platform (tracking issues, pending commissions, TQ's, etc.) please email our AM to