Dulux is the UK’s leading paint brand, with a wealth of products and services designed to help you find the colours that you’ll love in your home, and give you the expert knowledge you’ll need to achieve great results.


Attribution Period (Cookie Length)

30 Days

Dulux Affiliate Programme


Why Dulux?

Dulux is the UK’s leading paint brand, with a wealth of products and services designed to help customers find the colours that they’ll love in their home, and give them the expert knowledge they’ll need to achieve great results. The Dulux brand resonates strongly with consumers with adverts featuring the legendary Dulux Old English Sheepdog.  TV campaigns are run every year to support Dulux Easycare and from time to time to support Dulux Weathershield.

There are a wide range of products to choose from regardless of whether you are painting a hallway, bedroom, lounge, kitchen, dining room or bathroom. The Dulux range covers everything from undercoats and primers to emulsions and gloss paints, suitable for a variety of surfaces.


Main products are:

  • Dulux Simply Refresh : Specifically formulated to give you the perfect finish in just one coat.
  • Dulux Easycare : Washable & Tough Matt with unique stain repellent technology.
  • Dulux Easycare Bathroom : an exceptionally tough moisture and steam resistant paint.
  • Dulux Easycare Kitchen : an exceptionally tough, grease and stain resistant paint.
  • Dulux Light + Space : makes any room feel brighter and more spacious.
  • Dulux Weathershield : Brighten the outside of your home and keep it looking better for longer
  • Dulux Magic White : Fades from pink to white in one hour, making sure you never miss a bit of wall when painting.


Dulux are looking for high quality partners to help increase the reach of our inspirational content and amplify the benefits and qualities of our products, in order to drive traffic to and sales via At a base level, affiliate members of the Dulux programme can earn 5% commission on revenue from transactions they refer using valid links to products and content on the Dulux website. From time to time there will be commission boosts and other incentives offered to support key advertising campaigns and initiatives.


Why buy Dulux direct?

  • widest range of Dulux products in one place
  • over 1000 colours mixed
  • free delivery on paint testers (when you buy 3 or more) and tester bundles
  • perfect colour promise to reassure customers
  • quick & convenient delivery




We look forward to working with you.

Apply today!



Q: Can I join the programme if my website targets visitors outside of Great Britain?
A: As we only serve / deliver to customers residing in England, Scotland and Wales, we cannot accept applications from international websites.

Q: Can I undertake paid search activity?
A: No, affiliates are not allowed to use paid search advertising to drive traffic to the Dulux website. Affiliates found bidding on keywords will have associated  commission claims rejected.

Q: Can I promote Dulux in emails?
A: Yes. Affiliates must also ensure that their marketing communciations comply with GDPR legislation and it must be clear to the recipient that the email/communication is coming from a third party sender using a list which they have subscribed to. 

Q: What ad creative can you supply me with?
A: Apart from the usual text links, we also provide banners in standard formats to support product offers and sales promotions. We also have a product feed available. If you have a bespoke creative requirement for a specific promotional opportunity, please contact us and we will endeavour to provide what you need.

Q: Any special conditions for Cashback sites?
A: Yes. Please see our terms & conditions. In summary, customers claiming cashback need to have clicked through to our site direct from the cashback site and transacted in the same session. Where cashback referrals are seen to come indirect via other websites e.g. via paid advertising on Search Engines, claims will be rejected. Please make this clear in the terms & conditions you post on your cashback site as we get a lot of queries from customers who are not aware of this condition.

Q: Sometimes my commission claims are rejected. Why is this?
A: Please refer to our programme Terms & Conditions in the first instance. In summary, the main reasons for commissions being declined are:
- an incorrect or missing order number (so we can't trace & verify a transaction); 
- user cookie settings preventing web analytics from tracking orders 
- a marketing spend e.g Paid Search, Banner Advertising, Partner Commission or ad payment in another channel - has already been attributed to a transaction (for clarity and transparency we attribute on a last click basis); 
- a claim being made against the wrong Dulux affiliate programme - Dulux orders (retail programme #12009) have the prefix 'GB' whereas Dulux Decorator Centre orders (trade programme #16263) have the prefix 'SO'