The largest womenswear retailer in the UK, Dorothy Perkins has traded since 1919 and has been online since 1999. It offers gorgeous, up-to-the-minute fashion and the essential items of the season at affordable prices.
Fashion isn’t just what we know, it’s what we love.
Exciting, feminine, versatile – but affordable too – our huge range of styles and daily new arrivals mean your wardrobe can be as good at multi-tasking as you are.
If you’re looking for the perfect shopping buddy, we’re it!
We dress women of all shapes and sizes and have dedicated Tall, Plus Size, Petite and Maternity ranges.
Size is just a number. A feminine, flattering fit is what we strive for and our mantra is that if you feel good you should wear it.
A dress makes every occasion special, and it’s one of the things we do best.
But what’s a dress without the shoes? And what about those laid-back-denim days?
If you fall in love with a top at DP, you can be sure we’ve got the shoes, bag, coat, jeans and jewellery to go with it.
We’re there for you, whatever the occasion.
Date-night dresses – we’ve got it covered. The tricky interview outfit – no problem. Wondering what to wear to a wedding? Ta-Dah!
Making shopping easier gives you more time to do the things you love – and that’s always a good thing.
We love all things ‘new’. New clothes, new outfit, new ideas.
And you’ll find hundreds of new arrivals every week waiting to spire your next outfit.
From signature prints, to catwalk-inspired looks and the season’s key pieces, we’ll make sure you don’t miss a thing.
We target a core customer ages 25-35. But in reality, our brand appeals to a much broader age range, with an average customer age of 35-39 online and an emerging customer base of 20-25 year olds.
Our customer cares about value for money, a flattering fit and feminine design. Although she isn’t usually the first to try a new trend, she does strive to be fashionable (or at least stylish) and looks to us to provide style advice and outfit ideas that work for her lifestyle.
Our customers are busy - either with work, their family, social lives, or all three - so they expect and appreciate an easy shopping experience.
Our customer can sometimes lack confidence, which may be driven by body concerns or not knowing what will flatter her or suit a specific occasion. She discusses what to wear with her friends, and looks to them for advice too.
Dorothy Perkins offer Voucher Affiliates:
3% New Customers
1% Existing Customers
Dorothy Perkins offer content affiliates:
6% New Customers
2% Existing Customers
Dorothy Perkins offer all other affiliates:
5% New Customers
1% Existing Customers
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