Dorothy Perkins Affiliate Programme
Notice something a little different about us? Let us reintroduce ourselves. Our friends call us DP – and from now on, so can you.
We've been on quite the journey. It all began when we opened our doors back in 1909, and our customer has been the centre of our universe ever since.
Fast forward to now, and we’re officially an ONLINE ONLY retailer. Which means that you’re always just one click away from more of the styles you love.
We want every woman to feel amazing in her clothes, and we’re proud to offer versatile styles that enhance and flatter. We’re inclusive of all body shapes and sizes, everyone’s welcome - including you. Offering everything from midi dresses to signature denim in sizes 4 to 28, you’ll also find dedicated Tall, Petite, Plus Size and Maternity ranges.
We’re all about future-proofing your wardrobe with pieces that can be adapted for all the moments that matter (and even the ones that don’t!).
Dorothy Perkins offers Affiliates:
- 6% commission for new customers, 2% commission for existing customer sales and 1% commission for sales made via the app (excluding pp charges & VAT)
- 30 Day Cookies
- Dedicated Account Manager & Dedicated AWIN Team
- Updated product feeds
- Industry Sized Banners
- Affiliate newsletter with tips, news and the latest offers.
“New Customer" means an individual who has not accessed their Dorothy Perkins account or made a purchase from Dorothy Perkins within the last 3 years.
By joining the Dorothy Perkins Affiliate Programme, you (the ‘Affiliate’) agree to the following terms as updated from time to time.
In the event there is a separate agreement between yourself and Dorothy Perkins, the terms of that agreement will supersede these terms.
Compliance
You agree to adhere to all relevant laws in the promotion of Dorothy Perkins.
You agree that your social media content will be compliant with the advertising standards and policies maintained by the ASA (https://www.asa.org.uk/news/influencer-marketing-key-advice-resources.html). In particular, you must use ‘#ad’ to distinguish all affiliated content.
Voucher Codes
You agree to adhere to the new guidelines from the Internet Advertising Bureau Affiliate Marketing Council (IABAMC) regarding voucher codes, in particular:
- You must not use "Click to Reveal" when there is no valid or current code present (i.e. to reveal deals, offers, or sales instead of vouchers).
- You must clearly detail the voucher offer that will be revealed when an individual clicks “Click to Reveal”.
- A valid code is a code that has been legitimately issued by Dorothy Perkins for use by affiliates and not a code that has been issued to consumers direct. It will have an activation date and a deactivation date.
- Voucher code directories must contain clear categorisation and separation between deals, offers, sales and discount codes.
- You agree to only promote voucher codes that have either been communicated to you directly or added the Awin UI. Dorothy Perkins reserves the right to decline commission on any sales promoted using unauthorised codes.
Confidentiality
You agree to keep all information discussed as part of the Dorothy Perkins Affiliate Programme confidential including the details of the relationship and commission earned.
Site Content
You warrant that your affiliate content will not contain and/or facilitate illegal activity, discriminatory or hateful content, pornographic content, religious content, political content, the offering of financial products or services, or the abusive or irresponsible promotion of gambling, alcohol, tobacco, or drugs.
Intellectual property
You agree not to misrepresent Dorothy Perkins with misleading offers or by masking the website as your own. You agree that all intellectual property is owed by Dorothy Perkins and that upon termination of the relationship you no longer you will remove any Dorothy Perkins trademarks and logos.
If your content breaches the intellectual property rights of any third party, you agree to indemnify Dorothy Perkins for any resulting legal action.
Subnetworks
You agree to provide Dorothy Perkins with a breakdown of publishers generating activity (influencer network and subnetwork). If this is something you cannot provide, we will not be able to accept you onto the Dorothy Perkins' Affiliate Programme.
Site Scraping
You agree not to scrape the website.
Cookieless Voucher Tracking
Dorothy Perkins uses voucher code attribution for selected voucher code partners. This means that the transaction and commission is awarded to the publisher with the exclusive code. When the voucher is used, transactions will be tracked whether a click has happened or not.
Validations Process
All commissions will be validated on an up to 90-day period. Dorothy Perkins reserves the right to decline commission on all returned goods.
Deduplication
All affiliate sales are de-duplicated against other online advertising channels using a local cookie on the merchant platform on a last marketing click basis.
Paid Media Policy
You agree not to carry out any PPC search activity directing traffic to Dorothy Perkins except by special arrangement.
If you generate traffic to your own sites, you agree not to:
a. Use ‘Dorothy Perkins’ in the sub folder of the display URL (e.g. www.affiliate.com/dorothyperkins)
b. Use ‘Dorothy Perkins’ in the subdomain of the display URL (e.g. www. Dorothyperkins.affiliate.com)
c. Use ‘Dorothy Perkins’ or a misspelling of ‘Dorothy Perkins’ in the display URL (e.g. www.SDorothyperkins.com or www.DorothyPperkins.com)
d. Use ‘Dorothy Perkins’ in the ad title
e. Bid on ‘Dorothy Perkins’ or any brand sold via Dorothy Perkins marketplace.
f. Bid on misspellings or extensions of ‘Dorothy Perkins’
g. Bid on ‘Dorothy Perkins’ alongside generic terms (e.g. “Dorothy Perkins Dress”)
h. Bid on Dorothy Perkins URL (www. Dorothyperkins.com)
i. Show adverts on competitors’ brands
For avoidance of doubt, you can use ‘Dorothy Perkins’ in the ad text.
‘Dorothy Perkins’ and common misspellings should be added as negative terms to all affiliate paid search campaigns.
Social Media Policy
Affiliates are not allowed to register the ‘Dorothy Perkins’ or any variation of it on any social media platform.
Web Domain Policy
You must not purchase, own, or bid on any domain names with the word ‘Dorothy Perkins’ or any misspellings.
Termination
Dorothy Perkins reserves the right to terminate this agreement at any time, without reason, by providing you with 7 days’ notice.
If you breach these terms, Dorothy Perkins reserves the right to suspend you from the Dorothy Perkins’ Affiliate Programme immediately, and to decline any pending commission generated for the duration of the breach taking place.
