Dorothy Perkins Affiliate Programme
Dorothy Perkins (DP) is an online-only womenswear retailer, offering inclusive fashion in sizes 4–28, including Tall, Petite, Plus Size and Maternity.
Terms
- 6% commission on new customers, 2% on existing customers and 1% on app sales (excluding payment charges & VAT)
- 30day cookie
- Product feeds, banners and affiliate newsletters
A New Customer is someone who has not purchased within the previous 3 years.
Key Terms
Affiliates must comply with all applicable laws and ASA advertising standards, including using #ad on affiliate social content. Content must not contain illegal, hateful, discriminatory, pornographic, political or religious material.
Only promote voucher codes provided directly by DP or listed in AWIN. Codes must be valid and affiliate-issued. “Click to Reveal” may only be used where a valid code exists. Commission may be declined for unauthorised codes.
Affiliate activity and commission details must remain confidential. DP intellectual property and trademarks must not be misrepresented or used without permission.
Website scraping is prohibited. Affiliates using subnetworks must provide a breakdown of publishers generating activity.
Selected voucher partners use cookieless voucher attribution. Commissions may be validated for up to 90 days, with returned goods excluded. Affiliate sales are deduplicated against other advertising channels on a last marketing click basis.
Paid Media
PPC activity requires prior approval. Affiliates must not bid on DP, misspellings, DP URLs, marketplace brands, or brand + generic terms, use DP in display URLs/ad titles, or advertise on competitors’ brands. Brand terms must be added as negative keywords. Brand bidding may result in commission decline, immediate removal and platform reporting.
Affiliates must not register DP trademarks as social accounts or domains.
DP may terminate with 7 days’ notice. Breaches may result in immediate suspension and declined commission.
