Affiliate Brand Guidelines – KIERIN Fragrances
Brand Essence & Voice
KIERIN is wearable American art—olfactive art created by award-winning perfumers and inspired by real stories and modern visual art movements including Pop Art, Graffiti, Tattoo, and Abstract.
KIERIN is luxury beauty, fine fragrance and candles. Our gender-inclusive eau de parfums are bold, long-lasting, original and story-driven.
American Perfumery at its Finest.
Messaging Guidelines
Do emphasize:
- Made in USA
- Niche fragrance
- Independent perfume house
- Gender-inclusive scents
- Female-founded brand
- Luxury beauty with strong identity
Do focus on:
- Sensory experience
- Personal expression through scent
- Artistic inspiration
- Modern lifestyle and aesthetic storytelling
Do NOT:
- Use trademarked names (KIERIN, MyKIERIN, product names, slogans) in PPC ads, URLs, or domains without prior written authorization
- Make misleading claims
- In paid advertisements, use competitor brand names or comparisons
- Use generic “dupe” or discount positioning
Content Quality Standards
- All content must reflect a premium, modern aesthetic aligned with luxury fragrance.
- Use high-quality visuals and clean, minimal presentation
- Maintain a refined, editorial tone
- Focus on authenticity over promotional language
- Only use official creatives provided through Awin or approved by KIERIN.
- Content should feel like discovery, not advertising.
Content Expectations
We prioritize partners who:
- Create original content
- Feature products in a natural, lifestyle context
- Influence purchasing decisions
Best-performing content formats include:
- “Fragrances I’m wearing right now”
- “My current scent rotation”
- “Top perfumes this season”
- “Underrated fragrance brands”
Simple, authentic content consistently outperforms highly produced content.
Product & Collaboration Policy
Product seeding and sampling are available only to partners who:
- Actively create content
- Demonstrate engagement or traffic
- Top-performing partners may receive: Samples > Discovery sets > Travel Sprays > Full-sized products
- Increased commission tiers
Advertising & PPC Integrity
- No bidding on KIERIN brand terms, slogans, or product names
- No use of trademarks in ad copy, URLs, or metadata
- Generic fragrance keywords allowed only without trademark use
- No direct linking from paid search without approval
Partner Fit & Restrictions
KIERIN is a content-first program. We do not work with:
- Coupon or discount code sites
- Cashback or loyalty platforms
- Browser extensions or toolbars
- Low-quality or non-original content
Partners must maintain brand alignment and content quality.
Compliance & Enforcement
Violations including trademark misuse, unauthorized promotions, or low-quality content may result in:
- Commission reversal
- Removal from the program
KIERIN reserves the right to approve, decline, or remove affiliates to protect brand integrity.
Contact: contact@kierin-nyc.com
