Affiliate Brand Guidelines – MyKIERIN Fragrances
Brand Essence & Voice
KIERIN is wearable American Art - olfactive art by award-winning perfumers inspired by real stories and modern visual art movements like Pop Art, Graffiti, Tattoo and Abstract Art.
KIERIN is luxury beauty, fine fragrance, and artisan candles. Crafted by master perfumers, our gender-inclusive eau de parfums are bold, long-lasting, and story-driven—American Perfumery at its Finest.
Messaging Guidelines
Do emphasize: Made in USA, niche fragrance, eco-luxury, clean ingredients, independent perfume house, gender-inclusive scents, female-founded, high AOV luxury beauty.
Do describe: sensory experiences, artistry, brand exclusivity, and emotional storytelling.
Don’t use: unauthorized trademarked names (KIERIN, KIERIN NYC, MyKIERIN, fragrance names, slogans) in PPC, ad copy, display URLs, or domains. Avoid misleading claims, gender stereotypes, or competitor brand name bidding.
Content Quality Standards
Only use official creatives and brand assets from Awin or provided by Real Partner Marketing.
Maintain a premium look consistent with luxury fragrance advertising—high-resolution visuals, polished copy, and sophisticated tone.
Affiliates seeking sampling or product seeding must receive written approval.
Advertising & PPC Integrity
No bidding on KIERIN brand terms, slogans, or product names in search ads.
PPC may be used for generic fragrance and luxury beauty terms if directing traffic to our D2C site.
No direct linking from paid search to the brand website unless pre-approved.
Compliance & Enforcement
Violations (trademark misuse, non-approved promotions, low-quality content) will result in commission reversal or program removal.
We reserve the right to approve, decline, or remove affiliates to protect brand value.
