Emphasize Baggallini’s commitment to function-first design that supports women’s dynamic, organized lifestyles.
Highlight the brand’s roots in global travel and female entrepreneurship.
2. Visual Storytelling
Lifestyle Photography: Showcase candid, joyful, and modern imagery in both urban and suburban settings. Use natural lighting and refined color palettes to convey ease and movement.
Product Photography: Focus on fabric quality and functional details. Use editorial-style lighting and angles to align with lifestyle imagery.
Still Life: Highlight thoughtful design and real-life use cases (e.g., travel, commute) with layered compositions and modern props.
3. Styling Direction
Modern, classic, and sophisticated styling with layered looks and versatile neutrals.
Incorporate pops of color and consider seasonality and climate adaptability.
Hair and makeup should be natural with a spontaneous touch.
4. Visual Identity System
Logos:
Main Logo: Use on flat backgrounds or imagery with sufficient contrast.
Secondary Logo: Reserved for social media; maintain contrast and clarity.
Favicon: For web use only.
Maintain clear space and minimum size standards; avoid misuse (e.g., distortion, off-palette colors, effects).
Typography:
Primary fonts: Playfair Display and Inter.
Promotional fonts: InterTight (Medium and Bold).
Follow defined hierarchy for headlines, subtitles, CTAs, body, and captions.
Color Palettes:
Primary: White, Bone, Black, Carnation (used with discretion).
Secondary: Oat, Slate Blue, Burgundy—used selectively for balance and sophistication.
Promotional: Bright Pink, Periwinkle, Citrus—used only in promotional materials.
5. Application Guidelines
Advertising: Use primary palette as foundation; pair with warm or cool imagery for balance.
Email: Stick to white backgrounds and black text; use accent colors sparingly.
In-Store Signage: Bold type, negative space, and primary/secondary palettes.
Promotional Graphics: Use 2–3 colors max, bold type, and editorial layouts. Ensure legibility and visual impact..
