BattlBox

BattlBox

Program Terms

 

BattlBox Brand 

Tagline: Adventure Delivered.

Core Identity: BattlBox is the leading subscription box for survival, tactical, and outdoor gear. We represent adventure, preparedness, and rugged dependability.

Voice & Tone: Bold, confident, authentic, and adventurous. Speak to the outdoorsman, the survivalist, the thrill-seeker, and the everyday hero.

2. Target Audience

Outdoor adventurers

Survivalists & preppers

Hunters & servicemen

Everyday consumers seeking practical, tactical gear

3. Logo Usage

Primary Logo: The BattlBox wordmark with tactical icon.

Clear Space: Always allow padding equal to the height of the “B” around the logo.

Backgrounds: Use on white, black, or muted backgrounds for maximum impact.

Never: Distort, crop, recolor, or place on busy patterns.

4. Color Palette

Primary Colors:

Tactical Black (#000000)

Steel Gray (#4A4A4A)

Accent Colors:

Survival Orange (#E85C1F)

Military Green (#3E4B32)

Colors should reflect ruggedness, adventure, and strength.

5. Typography

Headlines: Bold, strong sans-serif (e.g., Oswald, Impact, or Bebas Neue).

Body Copy: Clean, modern sans-serif (e.g., Roboto, Open Sans).

Tone in Text: Use direct, no-nonsense phrasing with excitement. (Ex: “Gear up. Get ready. Adventure delivered.”)

6. Imagery & Photography

Style: Rugged, adventurous, action-focused. Highlight real use of gear in the wild.

Subjects: Outdoor landscapes, survival scenarios, military-inspired visuals, tactical gear in action.

Avoid: Stock-photo clichés, over-staged setups, or soft, pastel imagery.

7. Affiliate & Partner Messaging

Value Proposition: BattlBox delivers premium survival & tactical gear monthly—making it easy to monetize audiences passionate about adventure.

Affiliate Highlights:

7% commission

7-day cookie

Custom promos & creatives

Four plans from $24.99–$149.99

8. Do’s & Don’ts

✅ Do emphasize adventure, preparedness, and value.
✅ Do use bold visuals and language.
✅ Do highlight the excitement of “what’s inside the box.”
❌ Don’t misrepresent products (always authentic).
❌ Don’t use humor or tones that make light of survival/preparedness.
❌ Don’t use colors, fonts, or imagery outside the rugged, tactical style.

9. Social Media Guidelines

Hashtags: #BattlBox #AdventureDelivered #SurvivalGear #TacticalGear

Tone: Short, punchy, engaging. Encourage community storytelling (unboxings, field use).

Preferred Platforms: YouTube (reviews/unboxings), Instagram (visual storytelling), TikTok (quick gear demos), Facebook (community).

10. Brand Promise

BattlBox is more than gear—it’s confidence, preparedness, and adventure in a box. Every delivery fuels the passion of people who refuse to be unprepared.