BattlBox Brand
Tagline: Adventure Delivered.
Core Identity: BattlBox is the leading subscription box for survival, tactical, and outdoor gear. We represent adventure, preparedness, and rugged dependability.
Voice & Tone: Bold, confident, authentic, and adventurous. Speak to the outdoorsman, the survivalist, the thrill-seeker, and the everyday hero.
2. Target Audience
Outdoor adventurers
Survivalists & preppers
Hunters & servicemen
Everyday consumers seeking practical, tactical gear
3. Logo Usage
Primary Logo: The BattlBox wordmark with tactical icon.
Clear Space: Always allow padding equal to the height of the “B” around the logo.
Backgrounds: Use on white, black, or muted backgrounds for maximum impact.
Never: Distort, crop, recolor, or place on busy patterns.
4. Color Palette
Primary Colors:
Tactical Black (#000000)
Steel Gray (#4A4A4A)
Accent Colors:
Survival Orange (#E85C1F)
Military Green (#3E4B32)
Colors should reflect ruggedness, adventure, and strength.
5. Typography
Headlines: Bold, strong sans-serif (e.g., Oswald, Impact, or Bebas Neue).
Body Copy: Clean, modern sans-serif (e.g., Roboto, Open Sans).
Tone in Text: Use direct, no-nonsense phrasing with excitement. (Ex: “Gear up. Get ready. Adventure delivered.”)
6. Imagery & Photography
Style: Rugged, adventurous, action-focused. Highlight real use of gear in the wild.
Subjects: Outdoor landscapes, survival scenarios, military-inspired visuals, tactical gear in action.
Avoid: Stock-photo clichés, over-staged setups, or soft, pastel imagery.
7. Affiliate & Partner Messaging
Value Proposition: BattlBox delivers premium survival & tactical gear monthly—making it easy to monetize audiences passionate about adventure.
Affiliate Highlights:
7% commission
7-day cookie
Custom promos & creatives
Four plans from $24.99–$149.99
8. Do’s & Don’ts
✅ Do emphasize adventure, preparedness, and value.
✅ Do use bold visuals and language.
✅ Do highlight the excitement of “what’s inside the box.”
❌ Don’t misrepresent products (always authentic).
❌ Don’t use humor or tones that make light of survival/preparedness.
❌ Don’t use colors, fonts, or imagery outside the rugged, tactical style.
9. Social Media Guidelines
Hashtags: #BattlBox #AdventureDelivered #SurvivalGear #TacticalGear
Tone: Short, punchy, engaging. Encourage community storytelling (unboxings, field use).
Preferred Platforms: YouTube (reviews/unboxings), Instagram (visual storytelling), TikTok (quick gear demos), Facebook (community).
10. Brand Promise
BattlBox is more than gear—it’s confidence, preparedness, and adventure in a box. Every delivery fuels the passion of people who refuse to be unprepared.
