All affiliates must comply with FDA structure/function claims on their websites. This is an update on the both FDA and FTC disclosures. While this is not legal advice, since we do not provide legal advice, this is something that we strongly suggest you should review.FTC disclosure are important and can affect all websites, but especially those that review and blogs about our products.
We wanted to bring to your attention information regarding these requirements and some resources you can use.We will begin conducting audits in our program and unfortunately will have to end our relations with sites that at not compliant.
Rules:http://ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdfA good resource site regarding your disclosure:http://disclosurepolicy.org/Below is our affiliate
Statement: We strongly encourage affiliate to remain compliant with the Federal Trade Commission (FTC) guidelines on testimonials and endorsements. All reviews, endorsements and testimonials on Traverse Bay Farms products and services, and relationships between other types of content websites (blogs, forums and other Social Media channels) and Traverse Bay Farms must be clearly disclosed in a separate policy on the affiliate sites.
The FTC indicates that “when there exists a connection between the endorser and the seller of the advertised product” it is imperative that such connection is “fully disclosed”. According tot the FTC, they believe that the end user has the right to understand that one exists. We strongly encourage our affiliates to adhere to the FTC’s rules.
We reserve the right to terminate relationship with any non-compliant affiliate.FDA Disclosure:Affiliate shall not imply that our products diagnose, treat, cure or prevent any disease.
Below is the following disclaimer that must be clearly disclosed:
"The statements on this website have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease."
Below is a secondary disclosure, too:
We do not provide any sort of medical advice. Please consult your doctor or medical health professional prior to taking any type of dietary supplement."
