| What promotional types of publishers are allowed to work on your program? |
| Cashback |  |  | |
| Content | | | |
| Coupon Code |  |  | |
| E-mail | | | Comply with CAN-SPAM |
| Loyalty | | | |
| Search | | | Allow generic PPC terms (e.g., “natural supplements” “cherry juice benefits”, etc.) but ban brand PPC bidding on our Trademarks "Traverse Bay Farms" and "Fruit Advantage". |
| Behavioural Retargeting | | | |
| Media Brokers | | | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age-restricted products. | | | Affiliates may not promote on adult, gambling, or age-restricted sites.
Affiliates must comply with FDA/FTC guidelines — no unapproved health claims (e.g., “cures gout”), etc. |
