| If publishers promote you via PPC, will they be entitled to full commission? |  |  | ✅ Affiliates can use PPC
—but—
🚫 They cannot bid on Furls branded terms or use Furls brand name in their ads.
And—
⚠️ If they do, they will forfeit their commissions and be removed from the program. |
| If publishers directly link to your website from search engines, will they receive full commission? | | | You'll receive full commission if:
You use your unique affiliate tracking link (with cookie tracking enabled).
Their ad or link doesn’t violate Furls' PPC or branding restrictions.
Customer clicks that affiliate link and completes a qualifying purchase. |
| If publishers use your brand name in their display URL, will they receive full commission? |  |  | |
| If publishers use your brand name in their paid search title and description, will they receive full commission? | | | |
| If publishers add your brand name into their negative keyword list, will they receive full commission? | | | By adding the Furls brand name to the negative keyword list, affiliates ensure their paid ads do not trigger when someone searches for our brand. |
| If publishers display their ads when your brand name or variations of your brand name are entered as search keywords, will they receive full commission? (e.g. vodafone, voda fone) | | | |
| If publishers display their ads when misspellings of your brand name are entered as search keywords will they receive full commission? (e.g. vodofone) | | | |
| If publishers display their ads when your brand name and another word are entered as search keywords, will they receive full commission? (e.g. Vodafone Mobile) | | | |
| Do you have a restricted group of publishers who can earn commission on sales generated by brand related terms? | | |
| For any agreed publisher paid search activity, will publishers be paid for sales generated from the following search engines? | | |
| Google | | | Disclose the platforms you plan to use and comply with Furls' rules.
Sales generated from tracking links on these platforms will be eligible for commission if all other program conditions are met. |
| Yahoo | | | Disclose the platforms you plan to use and comply with Furls' rules.
Sales generated from tracking links on these platforms will be eligible for commission if all other program conditions are met. |
| Bing | | | Disclose the platforms you plan to use and comply with Furls' rules.
Sales generated from tracking links on these platforms will be eligible for commission if all other program conditions are met. |
| Other | | | Disclose the platforms you plan to use and comply with Furls' rules.
Sales generated from tracking links on these platforms will be eligible for commission if all other program conditions are met. |
| Are there any specific search terms (keywords) where sales from publisher PPC ads will not be eligible to earn commission | | | Sales generated from PPC ads that target any branded or derivative search terms will NOT be eligible for commission. No PPC on exact brand name, misspellings, combos (e.g. “Furls Hooks”), phrase/broad matches, or confusing keywords. |
| If publishers place shopping ads on a search engine and link directly to your website, are they eligible to receive full commission? | | |
| If publishers place shopping ads on a search engine such as a Comparison Shopping Service (CSS), does this activity need to be tracked in a separate specific publisher account? | | | |
