Lobster Anywhere is a premium seafood delivery company specializing in fresh, sustainably sourced Maine lobster shipped directly to customers’ doors anywhere in the U.S. For over 20 years, we’ve delivered the authentic New England seafood experience — from dock to doorstep — ensuring freshness, quality, and taste that rival any seaside restaurant.
Tagline:
“From the Coast of Maine to Your Table.”
Mission Statement:
To bring the finest, freshest Maine lobster and seafood to homes and businesses across the country, with an unwavering commitment to quality, sustainability, and customer satisfaction.
Tone & Voice:
Friendly yet premium
Authentic and trustworthy
Coastal, fresh, and inviting
Confident but not pretentious
2. Logo Usage
Primary Logo:
Red lobster icon with “Lobster Anywhere” in navy serif type.
Always use the full-color version on white or light backgrounds.
Secondary Logo:
White logo on navy or deep red background for dark or photographic backgrounds.
Logo Clear Space:
Maintain at least the height of the lobster icon as clear space around the logo.
Incorrect Usage:
Do not stretch, recolor, or rotate the logo.
Do not place the logo over busy backgrounds.
3. Color Palette
| Color Name | Hex | Usage |
|---|
| Maine Red | #C9302C | Primary accent color (lobster imagery, CTA buttons) |
| Nautical Navy | #002244 | Primary text and background color |
| Seafoam White | #F9FAFB | Backgrounds, body copy backgrounds |
| Ocean Blue | #0077B6 | Secondary accent color for links, highlights |
| Sand Beige | #EAD8C0 | Neutral accent for lifestyle elements |
Use Maine Red sparingly — it should accent, not dominate. Navy is the anchor tone across all brand assets.
4. Typography
Primary Font:
Playfair Display (for headlines, elegant serif)
Secondary Font:
Open Sans (for body text and calls-to-action)
Examples:
Headline: “The Taste of Maine, Delivered.”
Body: Fresh, wild-caught lobster delivered overnight — perfect for special occasions or everyday indulgence.
5. Imagery & Photography
Style:
High-resolution, natural lighting, coastal feel.
Emphasize freshness, craftsmanship, and the Maine lifestyle.
Include textures: lobster shells, sea spray, rustic wood, and nautical elements.
Avoid:
Overly staged or artificial food photography.
Stock images that don’t evoke a coastal Maine setting.
6. Brand Messaging
Core Values to Communicate:
Authentic Maine origins
Hand-selected, sustainable seafood
Premium home delivery
Trusted quality and care
Sample Copy Lines:
“Crack open a little piece of Maine.”
“Fresh from the dock, delivered overnight.”
“The most delicious way to say you care.”
“For dinner parties, date nights, and coastal cravings.”
7. Affiliate & Marketing Notes
Program Name: Lobster Anywhere Affiliate Program
Network: AWIN
Commission: Competitive rates with exclusive seasonal promotions.
Target Audience:
Food lovers
Gift buyers
Coastal lifestyle enthusiasts
Corporate gifting customers
Affiliate Messaging Tips:
✅ Emphasize freshness and Maine authenticity
✅ Highlight overnight delivery and satisfaction guarantee
✅ Mention gift options (lobster dinners, chowder, rolls)
✅ Use mouthwatering imagery and storytelling (“taste of the coast”)
8. Social Media & Hashtags
Tone: Friendly, authentic, coastal luxury.
Hashtags:
#LobsterAnywhere #TasteOfMaine #SeafoodLovers #MaineLobster #CoastalCuisine #FreshFromMaine
Example Post:
“Bring the Maine coast home 🦞 Fresh, wild-caught lobster — shipped overnight from the docks of Maine. Order now at LobsterAnywhere.com. #LobsterAnywhere #TasteOfMaine”
9. Email & Digital Guidelines
CTA Buttons:
Use Maine Red (#C9302C) with white text.
Rounded corners preferred.
Examples: “Shop Now,” “Order Fresh Lobster,” “Send a Gift.”
Header Format:
Logo top-left
Clean, nautical imagery
Headline in Playfair Display
Body in Open Sans
10. Example Brand Applications
Gift Packaging: Kraft paper boxes, navy ribbon, Maine Red lobster emblem.
Affiliate Banners: Use natural imagery (lobster tail, chowder bowl, ocean view).
Email Signature:
🦞 Lobster Anywhere
Fresh from Maine, delivered to your door
www.LobsterAnywhere.com
