HELAS Branding Guidelines
Please follow these branding guidelines when promoting HELAS:
Brand Name Usage
Always write our brand name as HELAS in all capital letters.
Do not modify, abbreviate, or combine with other words. For example, avoid "HelasJewelry" or "helasdeals".
Logo and Visuals
Only use official logos and banners provided in the Awin Media Kit or directly from HELAS.
Do not distort, recolor, or overlay any elements on our logo.
Tone and Messaging
Maintain a premium, elegant tone that reflects HELAS' positioning in luxury saltwater pearl and fine jewelry.
Avoid exaggerated or misleading claims such as "cheapest luxury brand" or "100% free pearls".
Prohibited Usage
Do not impersonate official HELAS channels (e.g., by using our brand name in display URLs or domain names).
Do not run any paid search ads using our brand name, trademarks, or their variations.
Do not represent yourself as an official reseller or distributor.
Content Quality
High-resolution images and original copywriting are preferred.
Reviews or blog posts should provide honest, informative, and brand-aligned content.
If you are unsure whether your content or promotional materials comply with our branding policy, please contact us at: jason@helasjewelry.com
