| What promotional types of publishers are allowed to work on your program? |
| Cashback |  |  | |
| Content | | | |
| Coupon Code | | | |
| E-mail | | | |
| Loyalty | | | |
| Search | | | Only pre-approved partners may bid on “brand + discount” terms (e.g. “HELAS discount”). Bidding on brand terms, product names, or direct linking is strictly prohibited. |
| Behavioural Retargeting | | | |
| Media Brokers |  |  | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age-restricted products. | | | Brand bidding is prohibited. Only approved partners (e.g. coupon sites) may bid on “HELAS + discount” terms. Direct linking and brand name in display URLs are not allowed. Contact jason@helasjewelry.com. |
