FLANNERY BEEF AFFILIATE BRANDING GUIDELINES
Creating premium content that honors our artisanal heritage
BRAND OVERVIEW
Flannery Beef is California's premier family-owned dry-aged steak purveyor, trusted by Michelin-starred chefs and discerning home cooks. We bring steakhouse-quality beef directly to kitchens nationwide through decades of dry-aging expertise and commitment to USDA Prime Holstein cattle.
Brand Pillars:
- Artisanal Craftsmanship - Family-owned expertise spanning decades
- Premium Quality and Consistency - USDA Prime Holstein beef with superior marbling
- Culinary Excellence - Trusted by professional chefs
- Accessible Luxury - Steakhouse experience at home
LOGO USAGE
✅ DO
- Use logos exactly as provided without modification
- Maintain clear space equal to logo height on all sides
- Ensure minimum size of 120px wide for digital use
- Use on clean, uncluttered backgrounds
- Download high-resolution versions from affiliate portal
❌ DON'T
- Stretch, skew, or distort logo proportions
- Change colors, fonts, or add effects
- Place on busy or low-contrast backgrounds
- Use outdated or low-resolution versions
- Create your own logo variations
BRAND VOICE & MESSAGING
Tone of Voice
Premium yet Approachable - We're experts who love to share knowledge
Authentic & Family-Oriented - Genuine passion, not corporate speak - think friendly neighborhood butcher
Educational & Helpful - Teaching the art of dry-aging and premium beef
Key Messages to Emphasize
- "California's premier dry-aged steak purveyor"
- "Trusted by Michelin-starred chefs"
- "30+ day dry-aging process"
- "USDA Prime Holstein cattle"
- "Family-owned artisanal expertise"
- "Steakhouse-quality at home"
Words We Love
- Artisanal, craft, premium, dry-aged
- Steakhouse-quality, restaurant-grade
- Family-owned, heritage, generations
- Curated, expertly-selected, hand-cut
- Marbling, tenderness, flavor profile
Words to Avoid
- Farm. Flannery does not own or raise their cattle on their own farm.
- Cheap, budget, discount, mass-produced
- Factory, industrial, processed
- Grass-Fed or Organic - Flannery is neither
- Generic beef terminology without context
- Overly technical jargon without explanation
CONTENT GUIDELINES
Product Positioning
- Lead with quality: Always emphasize premium nature and dry-aging process
- Educational angle: Explain what makes our beef different
- Occasion-focused: Perfect for special dinners, entertaining, gifting
- Chef-endorsed: Reference our professional culinary relationships
Ideal Content Themes
- Dry-aging education: The science and art behind our process
- Cooking tutorials: How to prepare restaurant-quality steaks at home
- Special occasions: Date nights, holidays, celebrations
- Gift-giving: Premium presents for food lovers
- Behind-the-scenes: Our family story and craftsmanship
- The Science of Aging: Explainers of what is dry aged vs wet aged beef
Photography Style
- Clean and premium: Well-lit, appetizing food photography
- Lifestyle-focused: Dinner parties, intimate meals, special occasions
- Process shots: Dry-aging facility, cutting, preparation
- Family heritage: Authentic moments showing our family business
REQUIRED DISCLOSURES
FTC Compliance
Always include clear affiliate disclosure:
- Social Media: #ad #affiliate or "affiliate link"
- Blog Posts: "This post contains affiliate links"
- Email: "Contains affiliate/sponsored content"
Brand Attribution
- Never imply direct partnership beyond affiliate relationship
- Use "Flannery Beef affiliate" or "partnering with Flannery Beef"
- Avoid "Flannery Beef ambassador" or "official spokesperson"
USAGE RESTRICTIONS
❌ Strictly Prohibited
- Using "Flannery Beef" or variations in domain names
- Creating social media handles with our brand name
- Trademark bidding on brand terms in PPC campaigns
- Modifying our logos, colors, or official materials
- Implying endorsement beyond affiliate relationship
- Promoting alongside competitor brands
Brand Protection
- Maintain premium positioning - no discount/bargain messaging
- Respect our artisanal, small-batch nature
- Never position as mass-market or commodity product
- Preserve the exclusivity and craft positioning
SEASONAL MESSAGING
Peak Seasons
- Father's Day: "Gift for the grill master dad"
- Holiday Season: "Premium roasts for special celebrations"
- Summer BBQ: "Elevate your backyard grilling"
- Valentine's/Anniversaries: "Restaurant-quality date night at home"
Year-Round Themes
- Special occasion dining
- Cooking skill development
- Premium ingredient education
- Gift-giving for food enthusiasts
BRAND STORY ELEMENTS
Our Heritage
- Family-owned California business
- Decades of dry-aging expertise
- Featured in James Beard Foundation award-winning documentary
- Trusted by renowned chefs nationwide
Our Process
- 30+ day dry-aging for enhanced flavor
- USDA Prime Holstein cattle selection
- Hand-cut to order
- Ships fresh nationwide
Our Mission
Making steakhouse-quality beef accessible for home cooks who appreciate premium ingredients and artisanal craftsmanship.
QUESTIONS & SUPPORT
Need approved assets? Download from your AWIN affiliate portal
Content questions? Email: lisa@flannerybeef.com
Brand guidelines questions? Contact your affiliate manager
Thank you for representing Flannery Beef with the quality and authenticity our brand deserves.
