Branding Guidelines for Affiliate Partners
1. Brand Representation:
- Represent our brand with integrity, honesty, and professionalism at all times.
- Clearly disclose your affiliate relationship with our brand whenever promoting our products or services.
2. Logo Usage:
- Utilise our official logo provided in the affiliate partner package. Do not alter the logo in any way, including resizing, stretching, or modifying colours.
- Ensure that there is sufficient clear space around the logo to maintain visibility and readability.
- Do not use outdated versions of our logo. Always refer to the latest version provided in the affiliate partner package.
3. Messaging and Tone:
- Maintain a positive and enthusiastic tone when promoting our products or services.
- Ensure that all messaging is accurate, truthful, and aligns with our brand values.
- Avoid making exaggerated claims or promises that cannot be substantiated.
4. Content Guidelines:
- Create high-quality content that provides value to your audience and encourages engagement.
- Avoid using offensive language, discriminatory content, or any material that could harm our brand reputation.
- Do not engage in any form of spamming or unethical promotional practices.
5. Social Media Guidelines:
- When promoting our brand on social media platforms, use appropriate hashtags and tags to increase visibility.
- Respect the platform's community guidelines and terms of service.
- Engage with your audience in a genuine and responsive manner.
6. Disclosure Requirements:
- Clearly disclose your affiliate relationship with our brand in all promotional materials, including blog posts, social media posts, videos, etc.
- Use an appropriate disclosure statement. For example: "As an affiliate partner, our site may earn a commission from purchases made through links, banners and/or adverts on this page."
7. Compliance with Laws and Regulations:
- Ensure compliance with all relevant laws and regulations governing affiliate marketing within your territory.
- Do not engage in any deceptive, misleading, or fraudulent practices.
8. Tracking and Reporting:
- Use the provided affiliate tracking links to accurately track referrals and commissions.
- Regularly monitor your affiliate dashboard for performance metrics and earnings reports.
9. Brand Assets:
- Access and use our brand assets, including images, videos, and promotional materials, from the affiliate partner portal.
- Do not use any unauthorised or copyrighted material in your promotional activities.
10. Feedback and Support:
- We welcome your feedback and suggestions for improving our affiliate program and brand promotion strategies. For any questions or support regarding the affiliate program, reach out to our dedicated affiliate support team.
- You can contact us via email: awin@sovibo.com
