NADIOL™ Awin Affiliate Campaign Branding Guidelines Introduction
Welcome to the NADIOL™ Awin Affiliate Campaign Branding Guidelines. This document outlines the standards for representing NADIOL™ across various marketing channels. Adherence to these guidelines ensures a consistent and professional brand image, enhancing brand recognition and trust.
Brand Overview
NADIOL™ is a premium lifestyle brand dedicated to providing high-quality, innovative products that enhance the everyday experiences of our customers. Our brand stands for quality, reliability, and elegance.
Logo Usage
Primary Logo
The primary NADIOL™ logo is a refined wordmark that symbolizes sophistication and modernity.
- Color: Use the full-color logo on light backgrounds. On dark backgrounds, use the white version of the logo.
- Clear Space: Ensure there is sufficient clear space around the logo to maintain its integrity. The clear space should be equal to the height of the letter "N" in the logo.
- Minimum Size: The logo should not be used smaller than 50px in height for digital applications and 20mm in height for print.
Logo Variations
- Full-Color Logo: For use on light backgrounds.
- White Logo: For use on dark backgrounds.
- Black Logo: For grayscale or single-color print applications.
Incorrect Usage
- Do not alter the logo's colors.
- Do not distort or stretch the logo.
- Do not add effects like shadows or gradients to the logo.
- Do not place the logo on busy or patterned backgrounds.
Color Palette
Primary Colors
- NADIOL™ Black: #000000
- NADIOL™ Gray: #6C757D
- NADIOL™ White: #FFFFFF
Secondary Colors
- NADIOL™ Light Blue: #5DADE2
- NADIOL™ Dark Gray: #343A40
Typography
Primary Typeface
- Font: Montserrat
- Weights: Regular, Bold
Secondary Typeface
- Font: Open Sans
- Weights: Regular, Semi-Bold
Usage
- Headlines: Montserrat Bold
- Body Text: Open Sans Regular
- Call to Actions: Montserrat Semi-Bold
Imagery
Style
NADIOL™ imagery should reflect elegance, sophistication, and modernity. Use high-quality photos that showcase the product in use or highlight its features in a clean, uncluttered setting.
Do’s
- Use high-resolution images.
- Use images that are bright and well-lit.
- Show the product in a lifestyle context.
Don’ts
- Avoid low-quality or pixelated images.
- Avoid using overly busy or cluttered backgrounds.
- Do not use stock photos that do not align with the brand’s aesthetic.
Tone of Voice
Brand Voice
NADIOL™’s tone of voice should be confident, friendly, and informative. We aim to build trust with our audience through clear and concise communication.
Messaging Guidelines
- Consistency: Maintain a consistent tone across all platforms.
- Clarity: Be clear and to the point. Avoid jargon or overly complex language.
- Engagement: Engage with the audience in a friendly and approachable manner.
Digital Assets
Banners and Ads
- Format: Use standard sizes for web banners (e.g., 300x250, 728x90, 160x600).
- Content: Include the NADIOL™ logo, product images, and a clear call to action.
- Design: Follow the color palette and typography guidelines.
Social Media
- Profile Images: Use the NADIOL™ logo.
- Post Graphics: Maintain brand consistency with colors, typography, and logo usage.
- Hashtags: Use relevant hashtags to increase visibility (e.g., #NADIOL, #PremiumLifestyle).
Legal and Compliance
Trademark
Ensure the NADIOL™ trademark symbol (™) is used in the first instance of the brand name in any text.
Disclaimers
Include necessary disclaimers on promotional materials, especially where product claims are made.
Conclusion
Adhering to these branding guidelines will help maintain the integrity of the NADIOL™ brand and ensure a cohesive and professional presentation across all marketing materials. Thank you for your cooperation and support in upholding the NADIOL™ brand standards.Please click here to add your branding guidelines. If you do not have branding guidelines, enter 'No branding guidelines.'