1 Display URL
1.1 You can include trademarks in the sub folders of the display URL's in your Search Engine Adverts
Example:
www.AffiliateSite.com/AdvertiserName
1.2 You cannot include trademarks in the sub domain of the display URL's in your Search Engine Adverts
Example
www.AdvertiserName.AffiliateSite.com
1.3 You cannot operate domains which contain trademarks for the sole purpose of driving traffic from Search Engines
Example
www.AdvertiserName.com
2 Ad Title
2.1 You are not allowed to use trademarks in your Ad Copy Title
3 Ad Text
3.1 You are not allowed to use trademarks in your Ad Copy Body
4 Keywords
4.1 You are not allowed to show adverts on misspellings of advertiser's trademarks.
4.2 You are not allowed to show adverts for a search on advertiser's Company Name and trademarks.
4.3 You are not allowed to show adverts for a search on advertiser's Company Name or trademarks when also using generic terms. (i.e. Brand with Generic Terms)
4.4 You are not allowed to show adverts against advertiser's URL (e.g. www.emerchant.com)
4.5 You are not allowed to show adverts against advertiser's URL or variations
www.emerchant.com, w.emerchant.com. ww.emerchant.com,etc…)
4.6 You are allowed to show adverts on trademarks, or variations, of advertiser’s competitors
4.7 You are not allowed to show adverts for generic terms when using a landing page.
5 Negative keywords list/ Trademarks
5.1 You are not allowed to show adverts for a straight search on these trademarked or excluded terms - the following keywords should be added as negative terms for exact, phrase and broad match.
AQUABEAT
AQUABLADE
AQUALAB
ENDURANCE
ENDURANCE+
FASTSKIN
FASTSKIN LZR RACER
FASTSKIN FSII
FASTSKIN FSIII
FLIPTURNS
LZR PULSE
LZR RACER
SHAPELINE
SPEEDLITE
SPEEDO
SPEEDO AQUA GYM
SPEEDO AQUASHOT
SPEEDO AUTHENTIC FITNESS
SPEEDO ENDURANCE
SPEEDO FLEXIFIT
SPEEDO LZR RACER
SPEEDO SCULPTURE
SPEEDO STACKED
SPEEDOBIOFUSE
STREAMLINE
SWYM
TRIATHELITE
Google or Bing Shopping
6.1 You are not permitted to run any Google or Bing Shopping related activity
