Summary

Speedo is the world’s leading swim brand, sold in +175 countries worldwide and generating global sales of over $500million. At the 2012 London Olympics more swimmers raced in Speedo than any other brand of suit, highlighting Speedo’s continued success.

Primary Region

United Kingdom

Payments

Attribution Period (Cookie Length)

30 Days

1 Display URL

 

1.1 You can include trademarks in the sub folders of the display URL's in your Search Engine Adverts

 

Example:

www.AffiliateSite.com/AdvertiserName

 

1.2 You cannot include trademarks in the sub domain of the display URL's in your Search Engine Adverts

 

Example

www.AdvertiserName.AffiliateSite.com

 

1.3 You cannot operate domains which contain trademarks for the sole purpose of driving traffic from Search Engines

 

Example

www.AdvertiserName.com

 

2 Ad Title

 

2.1 You are not allowed to use trademarks in your Ad Copy Title

 

3 Ad Text

 

3.1 You are not allowed to use trademarks in your Ad Copy Body

 

4 Keywords

 

4.1 You are not allowed to show adverts on misspellings of advertiser's trademarks.

 

4.2 You are not allowed to show adverts for a search on advertiser's Company Name and trademarks.

 

4.3 You are not allowed to show adverts for a search on advertiser's Company Name or trademarks when also using generic terms. (i.e. Brand with Generic Terms)

 

4.4 You are not allowed to show adverts against advertiser's URL (e.g. www.emerchant.com)

 

4.5 You are not allowed to show adverts against advertiser's URL or variations

www.emerchant.com, w.emerchant.com. ww.emerchant.com,etc…)

 

4.6 You are allowed to show adverts on trademarks, or variations, of advertiser’s competitors

 

4.7 You are not allowed to show adverts for generic terms when using a landing page.

 

5 Negative keywords list/ Trademarks

 

5.1 You are not allowed to show adverts for a straight search on these trademarked or excluded terms - the following keywords should be added as negative terms for exact, phrase and broad match.

 

AQUABEAT

AQUABLADE

AQUALAB

ENDURANCE

ENDURANCE+

FASTSKIN

FASTSKIN LZR RACER

FASTSKIN FSII

FASTSKIN FSIII

FLIPTURNS

LZR PULSE

LZR RACER

SHAPELINE

SPEEDLITE

SPEEDO

SPEEDO AQUA GYM

SPEEDO AQUASHOT

SPEEDO AUTHENTIC FITNESS

SPEEDO ENDURANCE

SPEEDO FLEXIFIT

SPEEDO LZR RACER

SPEEDO SCULPTURE

SPEEDO STACKED

SPEEDOBIOFUSE

STREAMLINE

SWYM

TRIATHELITE

 

Google or Bing Shopping

6.1 You are not permitted to run any Google or Bing Shopping related activity