Scottish Kilt | Branding GuidelinesBrand Overview:
Scottish Kilt is a premium eCommerce brand specializing in authentic Scottish Highland wear. We offer:
Traditional kilts (for men, weddings, formal events)
Custom tartan kilts (450+ in-stock patterns, 4500+ custom weave options)
Accessories (belts, sporrans, socks, pins)
Shirts, jackets, and Highland wear for occasions
Shop Plaid for home furnishings
Design your own Custom Weave Plaids
Our mission is to celebrate Scottish heritage through quality craftsmanship, making kilts accessible worldwide while maintaining authenticity.
Business Model for Affiliates:
Ecommerce Direct Sales: Customers purchase directly via Scottish Kilt Shop.
Affiliate Marketing: Affiliates promote products using unique tracking links.
Target Market: Global audience interested in weddings, formal wear, cultural events, and Scottish heritage.
Unique Selling Points:
600+ tartan patterns in stock, 5000+ custom options
Premium craftsmanship and authentic materials
Worldwide shipping
Commission Guidelines:
Affiliates earn commission on product sales only
Brand bidding requires pre-approval
Prohibited: Misrepresentation of products, altering images, misleading claims
Logo Usage:
Use official logo only
Do not distort, crop, or change the logo
Tone & Voice:
Professional, polished, and heritage-focused
Focus on authenticity, quality and cultural significance
Avoid slang or exaggerated marketing claims
Imagery Guidelines:
Use high-resolution images from the website
Highlight tartan patterns and product details
Avoid stock images unrelated to Scottish heritage
Do’s & Don’ts:
Do: Use official images, product descriptions and affiliate links
Don’t: Misrepresent products, alter logo or use competitor names
PPC brand bidding only if pre-approved
