| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | GameU operates last-click attribution. Where another tracked channel drives the final click within Awin's 45-day cookie window, the Awin transaction may be deduplicated and declined. |
| PPC Brand | | | Affiliates are not permitted to bid on GameU trademarks (see PPC tab). Any sale traced to internal or third-party brand PPC takes precedence. |
| PPC Generic | | | Internal generic PPC campaigns take precedence when both touch the sale. |
| E-mail Advertising | | | Internal CRM and email marketing take precedence when an existing customer or subscriber converts. |
| Display Advertising | | | Internal display campaigns take precedence. |
| Direct Partnerships | | | Direct commercial partnerships outside the Awin program take precedence. |
| Price Comparison | | | Internal channels take precedence over price-comparison referrals. |
| In House Publisher program | | | In-house publisher relationships take precedence. |
| Other Affiliate Networks | | | Only one affiliate network is credited per sale to prevent double payment. |
