Branding Guidelines – Logo UsageTo maintain a consistent and premium brand identity, all partners and affiliates must follow the official Noirgaze logo usage guidelines outlined below.
Approved Logotype Usage
The official Noirgaze logotype is the only version permitted for use by third parties.
It must remain clear, legible, and visually consistent across all placements and formats.
- The logotype should be used only in black or reversed in white
- The company name must remain fully visible and readable at all times
- The logo should be placed on clean, uncluttered backgrounds where possible
- When used over imagery, ensure there is sufficient contrast for clear visibility
These standards ensure high-quality reproduction across digital platforms, print materials, and various media formats.
Usage Over Imagery
The Noirgaze logo may be placed over images, provided that:
- The background is not overly complex or distracting
- The logo remains clearly visible and readable
- Adequate contrast is maintained
If clarity is compromised, a solid background should be used instead.
Logotype Do’s & Don’ts
To protect the integrity of the Noirgaze brand, the following rules must always be followed:
Do:
- Use only the official, approved logotype files
- Maintain proper proportions and spacing
- Ensure high-quality and clear reproduction
Don’t:
- Resize or alter individual elements of the logotype
- Distort, stretch, or manipulate the logo in any way
- Retype or recreate the logotype
- Change fonts, colors, or styling
- Apply effects such as shadows, outlines, or gradients
Brand ConsistencyConsistent use of the Noirgaze logo helps maintain a strong and recognizable brand presence across all affiliate channels. Any misuse may result in removal of assets or restriction from the program.