| If publishers promote you via PPC, will they be entitled to full commission? |  |  | Full commission on all compliant PPC campaigns. Brand keyword bidding requires pre-approval and adherence to our creative guidelines. |
| If publishers directly link to your website from search engines, will they receive full commission? | | | Direct linking is encouraged. Links must direct to approved product pages only. |
| If publishers use your brand name in their display URL, will they receive full commission? | | | Brand name usage in ad copy requires pre-approval. Must follow the provided brand guidelines and approved messaging frameworks. |
| If publishers use your brand name in their paid search title and description, will they receive full commission? | | | Highly encouraged to avoid competing with official brand campaigns. |
| If publishers add your brand name into their negative keyword list, will they receive full commission? | | | Allowed for pre-approved publishers only. Requires brand bidding application and adherence to creative standards. Limited to 5-10 select partners. |
| If publishers display their ads when your brand name or variations of your brand name are entered as search keywords, will they receive full commission? (e.g. vodafone, voda fone) | | | Allowed for pre-approved publishers only. Requires brand bidding application and adherence to creative standards. Limited to 5-10 select partners. |
| If publishers display their ads when misspellings of your brand name are entered as search keywords will they receive full commission? (e.g. vodofone) | | | Same restrictions as brand terms. Pre-approved publishers only. Common misspellings include: Embryolise, Embryoliss, Lait Creme. |
| If publishers display their ads when your brand name and another word are entered as search keywords, will they receive full commission? (e.g. Vodafone Mobile) | | | Brand + modifier terms (e.g., 'Embryolisse review', 'Lait-Crème where to buy') allowed for pre-approved publishers only. |
| Do you have a restricted group of publishers who can earn commission on sales generated by brand related terms? | | |
| For any agreed publisher paid search activity, will publishers be paid for sales generated from the following search engines? | | |
| Google | | | All PPC guidelines and restrictions apply ONLY to Google. |
| Yahoo | | | Publishers have full freedom on Yahoo, Bing, and other search engines with no brand keyword restrictions. |
| Bing | | | Publishers have full freedom on Yahoo, Bing, and other search engines with no brand keyword restrictions. |
| Other | | | Publishers have full freedom on Yahoo, Bing, and other search engines with no brand keyword restrictions. |
| Are there any specific search terms (keywords) where sales from publisher PPC ads will not be eligible to earn commission | | | Restricted terms include: Competitor brand names when promoting our products, trademark violations, inappropriate content keywords, and any terms that could damage brand reputation. |
| If publishers place shopping ads on a search engine and link directly to your website, are they eligible to receive full commission? | | |
| If publishers place shopping ads on a search engine such as a Comparison Shopping Service (CSS), does this activity need to be tracked in a separate specific publisher account? | | | Shopping ads encouraged. Must use approved product images and descriptions. No brand name bidding in shopping campaign keywords. |
