Summary

iD is a superfast 4G mobile network from Carphone Warehouse, built around customers. We put customers in the driving seat, treat them like individuals, listen carefully to what they want and give flexibility to control what they need.

Primary Region

United Kingdom

Payments

Attribution Period (Cookie Length)

30 Days

Validations

We have taken on board affiliates’ concerns regarding the historically high decline rate on contract sales and have put in place a new validation process to address this. These improvements involve scrutinising decline rates manually at Carphone Warehouse Group before they are passed to Affiliate Window to be approved or declined.

iD Mobile has a returns policy of 14 days, after which time validations will be processed weekly at the start of each week (usually Tuesdays)

Orders that are declined will have the reason for decline indicated at the time of validation. The most common reasons for commissions being declined are if the customer fails the mobile networks credit checks (this is something Carphone Warehouse have no control over) or if Carphone Warehouse itself have to decline the order. If the latter, this may occur for one of the following reasons:

- Customer failed the security check
- Customer called back to cancel the order
- Stock issues led to cancellation
- Payment issues
- Fraud

What proportion of Orders become Completed sales?

We recognise conversion is key to a successful affiliate programme and we are continuously developing new ways to improve conversion through our site.

In common with other mobile phone retailers, however, a number of Carphone Warehouse orders do not become completed sales. Currently between 40 and 50% of orders made with The Carphone Warehouse do not become completed sales. This is predominantly due to the large number of contract phones that we sell.

The two main reasons contracts don't get approved are:

- The customer fails the credit check

- The customers credit card is declined

When a customer passes the credit check and if their credit card is accepted they are sent their phone. The phone will then become "live" when the customer rings the network and gets it connected. The customer has up to 7 days to do this otherwise the sale is declined. From time to time we do have stock issues that can result in a declined sale, but the proportion of times this happens is low.

Affiliate PPC Policy

Keyword Restrictions

Affiliates must not directly or indirectly bid on the trademark "ID Mobile", "IDmobile" or any misspelling or variations of these.


SEARCH POLICY ADDITIONAL INFO

1 Display URL

1.1. You cannot include trademarks in the sub folders of the display URL's in your Search Engine Adverts

Example:

www.AffiliateSite.com/AdvertiserName

NO

1.2. You cannot include trademarks in the sub domain of the display URL's in your Search Engine Adverts

Example

www.AdvertiserName.AffiliateSite.com

NO

1.3. You cannot operate domains which contain trademarks for the sole purpose of driving traffic from Search Engines

Example

www.AdvertiserName.com

2. Ad Title

2.1. You are not allowed to use trademarks in your Ad Copy Title

3. Ad Text

3.1. You are not allowed to use trademarks in your Ad Copy Body

4. Keywords

4.1. You are not allowed to show adverts on misspellings of advertiser's trademarks.

4.2. You are not allowed to show adverts for a search on advertiser's Company Name and trademarks.

4.3. You are not allowed to show adverts for a search on advertiser's Company Name or trademarks when also using generic terms. (i.e. Brand with Generic Terms)

4.4. You are not allowed to show adverts against advertiser's URL (e.g. www.emerchant.com)

4.5. You are not allowed to show adverts against advertiser's URL or variations

www.emerchant.com, w.emerchant.com. ww.emerchant.com,etc…)

4.6. You are not allowed to show adverts on trademarks, or variations, of advertiser’s competitors?

4.7. You are not allowed to show adverts for generic terms when using a landing page.

5. Negative keywords list/ Trademarks

5.1. You are not allowed to show adverts for a straight search on these trademarked or excluded terms

What proportion of Orders become Completed sales?

We recognise conversion is key to a successful affiliate programme and we are continuously developing new ways to improve conversion through our site.

In common with other mobile phone retailers, however, a number of iD mobile orders do not become completed sales. Currently between 40 and 50% of orders made with The Carphone Warehouse do not become completed sales. This is predominantly due to the large number of contract phones that we sell.

The two main reasons contracts don't get approved are:

- The customer fails the credit check

- The customers credit card is declined

When a customer passes the credit check and if their credit card is accepted they are sent their phone. The phone will then become "live" when the customer rings the network and gets it connected. The customer has up to 7 days to do this otherwise the sale is declined. From time to time we do have stock issues that can result in a declined sale, but the proportion of times this happens is low.