Validations
We have taken on board affiliates’ concerns regarding the historically high decline rate on contract sales and have put in place a new validation process to address this. These improvements involve scrutinising decline rates manually at Currys before they are passed to Awin to be approved or declined.
iD Mobile has a returns policy of 30 days, after which time validations will be processed monthly at the end of each month.
Orders that are declined will have the reason for decline indicated at the time of validation. The most common reasons for commissions being declined are if the customer fails the mobile networks credit checks (this is something iD Mobile have no control over) or if iD Mobile itself have to decline the order. If the latter, this may occur for one of the following reasons:
- Customer failed the security check
- Customer called back to cancel the order
- Stock issues led to cancellation
- Payment issues
- Product excluded from commission
- Fraud
What proportion of Orders become Completed sales?
We recognise conversion is key to a successful affiliate programme and we are continuously developing new ways to improve conversion through our site.
In common with other mobile phone retailers, however, a number of iD Mobile orders do not become completed sales. Currently between 40 and 50% of orders made on contract phones and 5-10% orders maded on SIM Only contracts do not become completed sales.
The two main reasons contracts don't get approved are:
- The customer fails the credit check
- The customers credit card is declined
When a customer passes the credit check and if their credit card is accepted they are sent their phone. The phone will then become "live" when the customer rings the network and gets it connected. The customer has up to 7 days to do this otherwise the sale is declined. From time to time we do have stock issues that can result in a declined sale, but the proportion of times this happens is low.
Affiliate PPC Policy
Keyword Restrictions
Affiliates must not directly or indirectly bid on the trademark "ID Mobile", "IDmobile" or any misspelling or variations of these.
Following a warning about violating brand bidding policy and rejection of commissions, publishers will have to produce the proof of execution of the affiliate activity in order to qualify for future commissions. Such publishers will have up to three months from the time of transaction to provide the POE to qualify for valid sales.
SEARCH POLICY ADDITIONAL INFO
1 Display URL
1.1. You cannot include trademarks in the sub folders of the display URL's in your Search Engine Adverts
Example:
www.AffiliateSite.com/AdvertiserName
NO
1.2. You cannot include trademarks in the sub domain of the display URL's in your Search Engine Adverts
Example
www.AdvertiserName.AffiliateSite.com
NO
1.3. You cannot operate domains which contain trademarks for the sole purpose of driving traffic from Search Engines
Example
www.AdvertiserName.com
2. Ad Title
2.1. You are not allowed to use trademarks in your Ad Copy Title
3. Ad Text
3.1. You are not allowed to use trademarks in your Ad Copy Body
4. Keywords
4.1. You are not allowed to show adverts on misspellings of advertiser's trademarks.
4.2. You are not allowed to show adverts for a search on advertiser's Company Name and trademarks.
4.3. You are not allowed to show adverts for a search on advertiser's Company Name or trademarks when also using generic terms. (i.e. Brand with Generic Terms)
4.4. You are not allowed to show adverts against advertiser's URL (e.g. www.emerchant.com)
4.5. You are not allowed to show adverts against advertiser's URL or variations
www.emerchant.com, w.emerchant.com. ww.emerchant.com,etc…)
4.6. You are not allowed to show adverts on trademarks, or variations, of advertiser’s competitors?
4.7. You are not allowed to show adverts for generic terms when using a landing page.
5. Negative keywords list/ Trademarks
5.1. You are not allowed to show adverts for a straight search on these trademarked or excluded terms
What proportion of Orders become Completed sales?
We recognise conversion is key to a successful affiliate programme and we are continuously developing new ways to improve conversion through our site.
In common with other mobile phone retailers, however, a number of iD mobile orders do not become completed sales. Currently between 40 and 50% of orders made with The iD Mobile do not become completed sales. This is predominantly due to the large number of contract phones that we sell.
The two main reasons contracts don't get approved are:
- The customer fails the credit check
- The customers credit card is declined
When a customer passes the credit check and if their credit card is accepted they are sent their phone. The phone will then become "live" when the customer rings the network and gets it connected. The customer has up to 7 days to do this otherwise the sale is declined. From time to time we do have stock issues that can result in a declined sale, but the proportion of times this happens is low.
