Nopalera

Nopalera

Program Terms

BRAND PITCH

Nopalera is a modern Mexican beauty brand powered by scent. Rooted in Mexican heritage. Made for everyone's ritual. Scent has no borders.

Founded by Sandra Velasquez, Nopalera brings Mexican craft and cultural intention to premium fragrance and body care. Three signature scents (Dulce de Cuerpo, Bosque Místico, Flor de Madera) anchor a complete ritual: shower gel, body polish, body cream, eau de parfum. Latina equals luxury, and we built the brand to prove it.

Featured in The New York Times, Vogue, Allure, and The Cut. Stocked at Nordstrom, Ulta, and Whole Foods.

WHY PARTNER WITH NOPALERA

High AOV. Strong repeat rates on fragrance and body care. A customer who comes in through the Discovery Trio ($20) builds a full ritual across multiple purchases. Your audience gets a brand with a real story, clean formulations, and creative that converts. You get a partnership with a growing fragrance house that's redefining what premium Mexican beauty looks like.

Hero products to feature: Fragrance Discovery Trio, 50ml Eau de Parfums, Cactus Body Cream, Cactus Body Polish.

VOICE & MESSAGING

Do:

  • Lead with scent. Fragrance is the destination; body care is the ritual around it.
  • Use "ritual," never "routine."
  • Name the fragrances and their worlds with specificity (ancient canals of Mexico City, mystical forests, Pueblos Mágicos).
  • Weave Spanglish naturally when it fits your voice. Spell Spanish correctly, accents included: Bosque Místico, Dulce de Cuerpo, Flor de Madera.
  • Reference Sandra's founder story freely. It's part of the brand.
  • Use active, declarative sentences. Nopalera makes statements.
  • Call out clean formulation: vegan, cruelty-free, sulfate-free, paraben-free, safe for sensitive skin.

Don't:

  • Don't flatten the cultural story into aesthetic or trend language. Mexican heritage is substance, not decoration.
  • Don't invent ingredient claims, clinical results, or fragrance notes. Pull from approved product copy only.
  • Don't compare Nopalera directly to European luxury houses or position it as a "Mexican version of" anything.

VISUAL & ASSET USAGE

  • Use only Nopalera-approved photography, logos, and product imagery provided through AWIN or sent by the brand team.
  • Do not alter, recolor, crop over, or filter the Nopalera logo.
  • Do not overlay text directly on product hero shots without brand approval.
  • Maintain clear space around the logo. No drop shadows, outlines, or effects.
  • Lifestyle imagery and UGC featuring Sandra may only be used with explicit permission.

CLAIMS & COMPLIANCE

  • All product claims must match the language on Nopalera.co. No medical, therapeutic, or drug-equivalent claims.
  • "72-hour hydration," "100% of women said their skin feels smoother," and dermatologist-tested claims are approved when tied to the correct SKU (Body Cream and Body Polish respectively). Don't apply them to other products.
  • Pricing must reflect current SRP or active, approved promotions. No unauthorized discount codes.
  • Disclose affiliate partnerships clearly per FTC guidelines.
  • No bidding on branded keywords (Nopalera, Sandra Velasquez, product names) in paid search.
  • No coupon or deal sites unless pre-approved in writing.
  • No trademark, domain, or social handle use that could be mistaken for Nopalera's own.

CONTENT THAT'S OFF-LIMITS

  • Content that sexualizes, stereotypes, or caricatures Mexican or Latina identity.
  • Political content or endorsements using Nopalera products or imagery.
  • Competitor comparison content that disparages other brands.
  • AI-generated imagery of Sandra or of Nopalera products.

CONTACT

For asset requests, claim approvals, or questions: amandaparker@nopalera.co