RSSC SPORTS – Brand Guidelines for Awin Affiliates1. Brand Overview
RSSC SPORTS is an online cycling gear brand founded by passionate cyclists in 2022.
We aim to bring more fun, creativity, and joy to cycling life — not just performance.
Our collections include:
Cycling jerseys & kits (fun, bold, unique designs)
Triathlon suits
Accessories (socks, caps, masks, beanies)
Bike wheel covers
Bike wall mounts
Lifestyle apparel (hoodies & sweatshirts)
Positioning:
Cycling isn’t just about competition — it’s about personality, lifestyle, and happiness.
RSSC SPORTS is the “flavoring” of cycling life — bold, playful, and community-driven.
2. Target Audience
Recreational & passionate cyclists (not only pros)
Age 35 - 60, mostly male but increasingly female audience
Locations: North America, Europe (Germany, France, Italy, Spain, UK), and Asia (Hong Kong/Taiwan)
Motivations: Stand out on the road, express personality, enjoy stylish and fun cycling gear
3. Brand Tone & Messaging
Tone: Energetic, fun, inclusive, lifestyle-oriented.
Messaging:
Ride with style, ride with personality
Bold designs meet comfort & quality
Community-driven: “Your design can become reality” (Design Your Ride campaign)
Affordable creativity — stylish gear without breaking the bank
Tagline:
"Ride with joy. Ride with RSSC."
4. Logos & Branding
Logo: Use the official RSSC SPORTS logo only (no modifications, stretching, or recoloring).
Typography:
Headlines: Bold, clean sans-serif
Body: Simple, easy-to-read fonts (Arial, Helvetica, etc.)
5. Content & Creative Rules
Affiliates must:
Use approved creatives from Awin (banners, product images, etc.)
Keep RSSC SPORTS brand name spelled correctly (RSSC SPORTS, not variations).
Highlight promotions, sales campaigns, and seasonal drops accurately.
Disclose affiliate relationship per platform policy.
Affiliates must not:
Use misleading discounts or unauthorized coupon codes.
Place RSSC SPORTS on resale platforms (Amazon, eBay, etc.).
Use PPC (Pay-Per-Click) ads on RSSC SPORTS branded keywords.
Alter product images or logo without permission.
6. Promotions & Campaigns
Seasonal Sales: Black Friday, Anniversary Sale (May), Autumn Sale (Sept).
Design Your Ride Campaign: Monthly community design contest (submit → winner gets kit produced + $200).
New Arrivals: Regular drops of creative & unique cycling kits.
Affiliates should emphasize:
Bold & unique kit designs (customer favorites: Alien Creatures, Dragon Ball Vegeta, National Team Kits).
Fun accessories (cycling caps, socks, wheel covers).
Limited stock urgency (“once it’s gone, it’s gone”).
7. Affiliate Best Practices
Leverage Instagram & Facebook cycling communities (visual storytelling works best).
Use lifestyle storytelling: focus on fun, personality, and standing out, not only performance.
Drive urgency during campaigns: limited-time sales, top 100 order gifts, etc.
Cross-promote: Pair new arrivals with best sellers.
8. Contact
For questions, media requests, or custom creatives:
📧 marketing@rsscsports.com
🌐 www.rsscsports.com
