Bluewater Dog Branding Guidelines
Bluewater Dog is a premium, design-forward brand. All affiliate content should reflect a clean, elevated, and modern aesthetic.
Visual Style
Neutral tones (whites, sands)
Bright, natural lighting; minimal clutter
Home-integrated settings (living rooms, bedrooms, styled spaces)
Avoid overly busy, low-quality, or harshly lit environments
Product Presentation
Beds should appear full, structured, and well-styled
Covers should be clean, fitted, and wrinkle-free
Dogs should be comfortably using the bed (resting, lounging, sleeping)
Do not show damaged, dirty, or poorly maintained products
Brand Positioning
Focus on orthopedic support, durability, and design
Emphasize quality over price
Avoid language that feels discount-heavy or low-end
Restrictions
Do not feature Bluewater Dog products alongside competitor-branded dog beds
Do not use unauthorized discount codes or misleading promotions
Do not alter logos, product images, or official brand assets
Content Expectations
Authentic, lifestyle-driven content performs best
Demonstrations (washing covers, durability, daily use) are encouraged
Maintain a tone that aligns with a premium, trusted brand
Font: Monsterrat
