| If publishers promote you via PPC, will they be entitled to full commission? |  |  | PPC activity is allowed only on non-branded generic terms (e.g., “pneumatic standing desk,” “ergonomic sit-stand desk”). Brand name and brand variations are prohibited without prior written approval.
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| If publishers directly link to your website from search engines, will they receive full commission? | | | Direct linking is permitted only for non-branded keywords. Brand bidding or direct linking on branded terms is prohibited without prior written approval. |
| If publishers use your brand name in their display URL, will they receive full commission? |  |  | |
| If publishers use your brand name in their paid search title and description, will they receive full commission? | | | |
| If publishers add your brand name into their negative keyword list, will they receive full commission? | | | Publishers are encouraged to include brand terms, variations, and misspellings as negative keywords to prevent competition with our in-house campaigns.
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| If publishers display their ads when your brand name or variations of your brand name are entered as search keywords, will they receive full commission? (e.g. vodafone, voda fone) | | | |
| If publishers display their ads when misspellings of your brand name are entered as search keywords will they receive full commission? (e.g. vodofone) | | | |
| If publishers display their ads when your brand name and another word are entered as search keywords, will they receive full commission? (e.g. Vodafone Mobile) | | | |
| Do you have a restricted group of publishers who can earn commission on sales generated by brand related terms? | | |
| For any agreed publisher paid search activity, will publishers be paid for sales generated from the following search engines? | | |
| Google | | | Permitted only for non-branded keywords as outlined in our PPC policy. Brand terms remain prohibited unless approved.
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| Yahoo | | | Permitted only for non-branded keywords as outlined in our PPC policy. Brand terms remain prohibited unless approved.
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| Bing | | | Permitted only for non-branded keywords as outlined in our PPC policy. Brand terms remain prohibited unless approved.
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| Other | | | Permitted only for non-branded keywords as outlined in our PPC policy. Brand terms remain prohibited unless approved.
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| Are there any specific search terms (keywords) where sales from publisher PPC ads will not be eligible to earn commission | | | No commission on sales generated from brand terms, brand variations, misspellings, or any trademarked terms without prior approval.
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| If publishers place shopping ads on a search engine and link directly to your website, are they eligible to receive full commission? | | |
| If publishers place shopping ads on a search engine such as a Comparison Shopping Service (CSS), does this activity need to be tracked in a separate specific publisher account? | | | CSS activity must be run through a separate, designated publisher account for tracking and compliance monitoring.
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