Brand Name & Capitalization
Always write KNESKO Skin (all-caps “KNESKO”, sentence-case “Skin”).
Never abbreviate, add hyphens, or alter spelling.
Logo Usage
Use the supplied vector or PNG only; do not stretch, recolor, or add effects.
Maintain minimum clear space equal to the height of the “K”.
Color Palette
Primary: #000000 (Black), #FFFFFF (White), #D4AF37 (Metallic Gold).
Accent (Gemstone Hues): Deep Amethyst, Rose Quartz blush, Diamond pearl—use sparingly (<15 % of any layout).
Imagery & Visual Tone
Spa-like serenity, high contrast, ample negative space, soft shadows.
Close-ups of masks/serums must show gemstone shimmer or gold foil where relevant.
Avoid cluttered flat-lays, busy backgrounds, or neon overlays.
Copy & Voice
Tone = sophisticated, informed, approachable.
Highlight “Gemclinical® collagen technology,” “Reiki-charged,” “ritualistic luxury.”
Prohibited words/angles: “pamper,” “indulgence,” “magic,” any discount-heavy phrasing (see coupon policy).
Claims must be factual; no unverified performance stats.
Trademark Notices
First use of Gemclinical® in any asset must include the ® symbol.
“KNESKO” is a registered trademark.
Link & UTM Policy
Use the unique tracking link provided in the AWIN interface.
Do not append public coupon codes; private codes are issued case-by-case.
Asset Library & Contact
Email awin@kneskoskin.com for approved logos, lifestyle shots, and product renders.
Questions or bespoke creative requests → awin@kneskoskin.com .
