Guidelines
A full set of branding guidelines can be obtained from the links below:
https://downloads.rcib.co.uk/branding/AutoaidBreakdown.pdf
http://downloads.rcib.co.uk/branding/autoaidbreakdown-logo-pack.zip
In addition, the following should be adhered to:
- All URL’s work and link smoothly. The site itself should contain a combination of both links and banners.
- The website must be in English.
- The site is well designed graphically with relevant content and copy
- No large telephone numbers appear on the site as this detracts from the purpose of banners and therefore a smooth link from the affiliate site through to the AutoAid Breakdown site.
- The affiliate website must contain an obvious and visible AutoAid Breakdown branded banner or text link with copy.
- Affiliates may produce their own text or promotional material to advertise the AutoAid Breakdown brand on their sites. This must be fair, clear and not misleading and must be approved by RCIB prior to being published on the affiliate site. Any material of this nature that needs approving by RCIB must be submitted via Awin.
- Any creative or anchor text links on affiliate emails and newsletters must be approved by RCIB in advance of publication.
Use of URLs
- Affiliates must use their own website which can have reference to AutoAid Breakdown at the end of their domain (i.e. www.affiliate.co.uk/autoaid
- No affiliate is allowed to use the AutoAid Breakdown domain as their URL. (ie. www.autoaid_affiliate.co.uk).
- No affiliate is allowed to use the term AutoAid Breakdown or as a sub-domain in their URL (i.e. www.autoaid.affiliate.co.uk).
- Affiliates must allow the user to navigate back or forward using their browsing functionality on their computer or device.
Display banners and copy
- Affiliates are not permitted to alter or change any banner creative or copy supplied via Awin without the explicit approval of RCIB. This is to ensure that the product description is accurate and remains compliant.
- If an affiliate wishes to generate creative or copy this must be supplied to RCIB via Awin for approval. This must be before the material is published.
- All material supplied by RCIB via the Awin site remains the intellectual property of RCIB at all times.
- Any copy or creative provided by RCIB, that is campaign specific or time specific will be communicated to the affiliate network via the Awin site and must be published within 48 hours. Any costs associated with uploading this amended content will be responsibility of the affiliate.
- The affiliates on the programme must only use links supplied by RCIB to ensure that full tracking and attribution can take place.
- All affiliates on the programme will be audited on a regular basis by both RCIB and Awin. If an affiliate is not displaying current information they may be removed from the programme and any associated commission payments rejected.