General
AutoAid Breakdown is a trading name of Right Choice Insurance Brokers (RCIB), offering a vehicle recovery service for its customers.
Attribution rules
- Right Choice Insurance Brokers (RCIB) will pay out on a ‘last click wins’ basis. When a customer visits the RCIB administered breakdown recovery site AutoAid Breakdown from any source, the string in the URL drops a cookie that contains the source code which is valid for 30 days.
- If the customer doesn’t obtain a quote the cookie remains active for 30 days, unless another paid source is used the next time the customer comes to the AutoAid Breakdown site. If this happens the original cookie will be overwritten with a new 30-day cookie with an associated source code.
- If the customer obtains a quote, the quote reference will retain the source code, if they purchase immediately the sale will be tracked with the source code that introduced them to the AutoAid Breakdown site.
- If the customer obtains a quote but doesn’t purchase immediately the cookie will remain valid for 30 days, unless it is overwritten by another source. For example, if the customer comes to the AutoAid Breakdown site via a cash back site but does not purchase immediately and the next time they arrive on the site they come via a natural/organic search route and don’t retrieve a quote, then the sale will be attributed to the natural/organic source code NOT the affiliate source code.
- If the customer obtains a quote but doesn’t purchase the policy online, and via another channel e.g. by telephone, then the sale will be attributed to the channel the policy was purchased and NOT the affiliate source code.
- If the customer retrieves a quote at a later date the source code aligned with that quote will remain regardless of the source most recently used to arrive at the site.
- If a customer re-keys a whole new quote within the 30-day window the most recent method of arriving at the site will be attributed with the latest sales source code.
- Once a customer completes a successful sale, if they go on to purchase an additional product through the AutoAid Breakdown site, this sale will be seen to be a natural/organic sale and will not be attributed to the source code of the original product purchased.
- Only annual policies purchased online using the affiliate tracking code qualifies for remuneration.
- Not available for existing AutoAid Breakdown policy holders or customers who have held cover with AutoAid in the last 3 months.
- Autoaid and our parent company (RCIB) are bound by the rules of the U.K Financial Conduct Authority and because of this, we have chosen not to accept affiliates who act as sub affiliate networks.
Important compliance requirement
By signing up to promote the AutoAid Breakdown brand within the affiliate channel you are agreeing to keep all AutoAid Breakdown brand related point of sale information on your site up to date. You must ensure that any listed prices/discounts/content is updated within 7 days from the date the changes have been communicated to you. Failure to update this information will lead to you being suspended from the programme.
***Please note*** RCIB operates a strict two strikes and you are out policy. Regular audits are undertaken by both Awin and RCIB to ensure compliance.
Due to the strict compliance rules on the program RCIB also does not work with affiliate sub-networks.
Important PPC requirement
By signing up to promote a RCIB breakdown recovery brand within the affiliate channel, you are agreeing to their PPC terms and conditions. Please ensure you refer to:
‘PPC Negative Keywords for Affiliates’ to familiarise yourself with RCIB’s PPC Negative Keywords that you should NOT be bidding on UK Breakdown Keywords or any brand related keyphrase (or variations).
Failure to adhere to RCIB’s PPC T&Cs will lead to you being suspended from the programme.
***Please note*** RCIB operates a strict two strikes and you are out policy. Regular audits are undertaken by both Awin and RCIB to ensure compliance.
