Show & Stay sell top-quality London theatre breaks. We provide ticket and hotel theatre breaks at great rates, with a top choice of the best shows and hotels along with a free gift with every package!


Attribution Period (Cookie Length)

30 Days



Show & Stay offer affiliates 6% commission. 

Please note: Only bookings made on Theatre breaks that include a hotel stay are commissionable. Commissions are also paid on attractions, restaurants and rail travel when it is taken in conjunction with a theatre tickets and hotel package-  using the url  (Gift vouchers are not included). 


Affiliate PPC Guidelines

Please contact us if you wish to PPC on theatre breaks or our brand terms.  We allow PPCing by prior agreement only. 

Brand terms and bidding


  • Affiliates are not permitted to bid on our brand terms and/or following key words-
    • Show and Stay
    • ShowandStay
    • Show&Stay
    • Show and Stay London


  • Affiliates are not permitted to bid on misspells or variations of our brand names & keywords outlined above.


  • Affiliates are not permitted to bid on hybrid terms that contain our brand name (including misspells and variations) within paid search activity. Examples: showandstaylondon.


  • Affiliates are not allowed to use any sites or landing pages that represent themselves or pass themselves off as Show and Stay or take any action that is likely to mislead third parties to believe such a site is the Show and Stay site.


  • Affiliates are not permitted to use domains containing our brand name (including misspells and variations) within paid search activity.


  • Affiliates are not permitted to use our brand name (including misspells and variations) as a sub domain of their own domains for paid search activity.


  • All affiliates should add the following terms into their PPC campaign negative keyword lists


Show and Stay

show ans stay


show nad stay


show and stay breaks

show an stay

sow and stay

Show and Stay london

shoe and stay

london show and stay

show and stat

shiw and stay

show stay

show and saty

www show and stay co uk

show a stay

stay and show

show and stay theatre breaks

show n stay


Ad copy restrictions


  • Affiliates are not permitted to use our brand name within their ad title or ad copy for paid search activity.
  • Affiliates are not permitted to direct link to our URL in their ad copy, unless permission is granted to do so, prior to the campaign/ad going live.


Content restrictions


Affiliates may only use content we directly supply via our account. If an affiliate duplicates content from for use on their site without our permission, their commission levels will be dropped to zero for the following month. If you require additional content from us, please request it by contacting us.


Accepted affiliates


  • We will not accept any sites that we deem to be detrimental to our reputation. The following types of site are not acceptable on the program:
  • Sites that contain or link to sexually explicit material and/or language
  • Sites that contain or promote any form of violence or illegal activities
  • Sites that contain discrimination against race, sex, religion, nationality, sexual orientation, age etc.


  • Affiliate websites that promote gambling will be required to obtain permission from Show and Stay prior to being accepted on the programme.


  • We accept cashback and voucher code. All sites must abide to our terms and conditions and to the IAB Affiliate Council regulations. And ensure that voucher codes are genuine, current and have end dates clearly displayed


Affiliates will not be paid commission for any activity that contravenes these guidelines.